A mere puff definition

A mere puff. A mere puff is a non-promissory statement that may be used as part of negotiations to advertise a product and induce another to enter into a contract. A mere puff is an exaggerated statement that no reasonable person would believe to be true

Examples of A mere puff in a sentence

  • A mere "puff" in advertising or in negotiations will normally be tolerated.

  • May be revoked or lapse Offers and mere puffs[3.30] A mere puff, or puffery, is a statement containing exaggerated claims or assertions that would not be taken seriously by a reasonable person (Carlill v Carbolic Smoke Ball Co; Leonard v PepsiCo).

Related to A mere puff

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