Absolute universalisation definition
Absolute universalisation. , which means using a “neutral” term if no other more suitable CSI is found (ibid., p. 63). Specifically, the chosen term no longer bears “any foreign connotations” (ibid., p. 63). This strategy resembles Florin’s notion of “approximate translation” (1993, p. 126), that is when “the general, rather than the exact, content of the realia is communicated, with the unavoidable result that local and/or historical colo[u]r is always lost” (ibid., p. 126). The absolute universalisation of the example mentioned above would be ‘white/sparkling wine’.