Beverage Agreement definition

Beverage Agreement means the Marketing, Advertising and Brand Presence Agreement by and between Coca-Cola North America, a division of The Coca-Cola Company, and Cinemark, dated as of January 1, 2009 and all exhibits and amendments thereto, as such agreement may be amended from time to time, and any subsequent agreements entered into by Cinemark and its beverage concessionaires at the expiration or termination of the agreement referenced above which is in effect on the Restated Effective Date.
Beverage Agreement means the Marketing, Advertising and Brand Presence Agreement by and between Coca-Cola North America, a division of The Coca-Cola Company, and Cinemark, dated as of January 1, 2009 and all exhibits and amendments thereto which is in effect on the effective date of the First Amendment to the Agreement, as such agreement may be amended from time to time, and any subsequent agreements entered into by Cinemark and its beverage concessionaires at the expiration or termination of the agreement referenced above.
Beverage Agreement means [specify by Circuit as existing on the Effective Date], as such agreement may be amended from time to time, and any subsequent agreements entered into by [Circuit A] and its beverage concessionaires at the expiration or termination of the agreement referenced above which is in effect on the Effective Date.

Examples of Beverage Agreement in a sentence

  • Additionally, only if LLC exercises the LLC Optional Termination Right, then the Exclusivity Run-Out Payments and Encumbered Theatre Beverage Agreement Advertising Rate payment provisions included in the Reverted Agreement (Section 4.08 and the associated provisions in Schedule 1, Section A.

  • In consideration for the advertising pursuant to the Beverage Agreement, AMC agrees to pay LLC at the advertising rates set forth on Exhibit B (the “Beverage Agreement Advertising Rate”) and the Parties agree to the other changes set forth in Exhibit B.

  • AMC-redacted and/or AMC-selected (by disclosure or summary) contents of the Beverage Agreement shall only be disclosed as, and to the extent, required pursuant to this Agreement, provided such disclosure would not violate the terms of such Beverage Agreement.


More Definitions of Beverage Agreement

Beverage Agreement has the meaning assigned to it in the AMC ESA.
Beverage Agreement means an Interim Beverage Agreement in the form attached hereto as Exhibit I.
Beverage Agreement means the Marketing, Advertising and Brand Presence Agreement by and between Cinemark and The Coca-Cola Company, dated as of May 16, 2003, and all exhibits and amendments thereto, as such agreement may be amended from time to time, and any subsequent agreements entered into by Cinemark and its beverage concessionaires at the expiration or termination of the agreement referenced above which is in effect on the Effective Date. “Beverage Agreement Advertising Rate” has the meaning assigned to it in Section 4.06(a). “Beverage Compliance Report” has the meaning assigned to it in Section 4.10(b)(i). “Brand” has the meaning assigned to it in Section 4.05. “Branded Slots” has the meaning assigned to it in Section 4.05. “Church Worship Service” means a Meeting Event sold to a non-profit religious organization. “Cinemark” has the meaning assigned to it in the preamble of this Agreement. “Cinemark Derived Works” has the meaning assigned to it in Section 13.02(b). “Cinemark Equipment” means the Equipment owned by Cinemark. “Cinemark Holdings” means Cinemark Holdings, Inc. or its successor or any Person that wholly owns Cinemark Holdings, directly or indirectly, in the future. “Cinemark Information” means all Confidential Information supplied by Cinemark and its Affiliates. “Cinemark Initial ESA Modification Payment” has the meaning assigned to it in Section 2.05(a)(i). “Cinemark Legacy Agreement(s)” means all pre-Effective Date agreements of Cinemark or its Affiliates, including without limitation such agreements relating to the purchase of advertising in Acquisition Theatres, pursuant to which services which fall within the definition of Advertising Services are provided and which are expected to result in the generation of 3 Table of Contents
Beverage Agreement means an agreement between the Parent or one or more of its Subsidiaries and a Person, whereby the Person grants to the Parent or its Subsidiary an exclusive right or license (a) to the use of a trademark in connection with the bottling, distribution and sale of a beverage product within a defined geographic area and (b) to manufacture, sell and distribute fountain syrup to customers within a defined geographic area.
Beverage Agreement means that certain Beverage Agreement, Pepsi dated January 1, 2011.
Beverage Agreement means the Marketing, Advertising and Brand Presence Agreement by and between Cinemark and The Coca-Cola Company, dated as of May 16, 2003, and all exhibits and amendments thereto, as such agreement may be amended from time to time, and any subsequent agreements entered into by Cinemark and its beverage concessionaires at the expiration or termination of the agreement referenced above which is in effect on the Effective Date. “Beverage Agreement Advertising Rate” has the meaning assigned to it in Section 4.06(a). “Beverage Compliance Report” has the meaning assigned to it in Section 4.10(b)(i). “Brand” has the meaning assigned to it in Section 4.05. “Branded Slots” has the meaning assigned to it in Section 4.05. “Church Worship Service” means a Meeting Event sold to a non-profit religious organization. “Cinemark” has the meaning assigned to it in the preamble of this Agreement. “Cinemark Derived Works” has the meaning assigned to it in Section 13.02(b). “Cinemark Equipment” means the Equipment owned by Cinemark. “Cinemark Holdings” means Cinemark Holdings, Inc. or its successor or any Person that wholly owns Cinemark Holdings, directly or indirectly, in the future. “Cinemark Information” means all Confidential Information supplied by Cinemark and its Affiliates. “Cinemark Initial ESA Modification Payment” has the meaning assigned to it in Section 2.05(a)(i). “Cinemark Legacy Agreement(s)” means all pre-Effective Date agreements of Cinemark or its Affiliates, including without limitation such agreements relating to the purchase of advertising in Acquisition Theatres, pursuant to which services which fall within the definition of Advertising Services are provided and which are expected to result in the generation of 3 Table of Contents

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