Brand Identifier definition
Brand Identifier means a word or phrase that functions as a trademark and/or brand name for a good or service, which would qualify for trademark protection and registration without the addition or inclusion of any other word or words (irrespective of whether trademark registration exists or is sought for said word or phrase). A Brand Identifier may never incorporate the PLATINUM Mark ▇▇ whole or in part.
Examples of Brand Identifier in a sentence
In the case of a brand or line of products, the PLATINUM Mark ▇▇▇t be immediately followed by a Brand Identifier (e.g., "Platinum ERA").
In the case of a specific product or service, the PLATINUM Mark ▇▇▇t immediately be followed by a Brand Identifier and a product name (e.g., "Platinum ERA Sales Order").
For any use of the PLATINUM Mark ▇▇ PSC and/or a PSC-Affiliated Party, the PLATINUM Mark ▇▇▇t be immediately followed by a Brand Identifier (which, as set forth above, may itself never incorporate the PLATINUM Mark, ▇▇ whole or in part).