Brand Loyalty Programs definition
Brand Loyalty Programs means the programs generally used for MHR Hotels that are designed to increase brand loyalty (and consequently market share, length of stay and frequency of usage of such hotels and other branded and affiliated products), and/or any similar, complementary, or successor program. As of [the Effective Date], such programs include “Marriott Bonvoy”.
Brand Loyalty Programs means the programs generally used for the Starwood Lodging Facilities that are designed to increase brand loyalty (and consequently market share, length of stay and frequency of usage of such Hotels and other branded and affiliated products), and/or any similar, complementary or successor program. As of the Effective Date, such programs include the “Starwood Preferred Guest” program and any programs related thereto.
Brand Loyalty Programs means the programs generally used for ▇▇▇▇-▇▇▇▇▇▇▇ Hotels that are designed to increase brand loyalty (and consequently market share, length of stay and frequency of usage of such hotels and other branded and affiliated products), and/or any similar, complementary, or successor program. As of the Effective Date, such programs include “▇▇▇▇-▇▇▇▇▇▇▇ Rewards”.
Examples of Brand Loyalty Programs in a sentence
Notwithstanding anything to the contrary herein, Licensor may use, or license or otherwise permit Vistana to use, the following components of the Branded Elements solely in connection with the Vistana Business: (i) the Brand Loyalty Programs or successor thereto; (ii) Licensor-owned or –controlled branded elements of the Reservation System; and (iii) use of the Brand Loyalty Programs member lists (collectively, the “Vistana Exclusive Rights Exception”).
Notwithstanding the foregoing, the platform, infrastructure, coding, and non-customer facing elements of the Brand Loyalty Programs, the Reservation System, and the Licensor website(s) shall not be considered “Branded Elements” for purposes of Section 13.5.B of the MVW License Agreement.
More Definitions of Brand Loyalty Programs
Brand Loyalty Programs as used in the MVW License Agreement is hereby amended and restated as follows:
Brand Loyalty Programs as used in the Vistana License Agreement is hereby amended and restated as follows:
Brand Loyalty Programs means the programs generally used for Licensor’s Lodging Business that are designed to increase brand loyalty (and consequently market share, length of stay and frequency of usage of such hotels and other branded and affiliated products), and/or any similar, complementary, or successor program. As of the Effective Date, such programs include the “Hyatt Gold Passport Program.”