City Cards definition
City Cards are an increasingly popular means of tourism promotion. These cards combine a number of value-added features such as public transit, discounts for tourism related goods and services or free admissions to publicly operated attractions. Such a program offers a number of advantages to Toronto’s tourism sector, and we recommend that the Tourism Division, in partnership with Tourism Toronto, investigate the viability of a Tourism Card similar to those offered in many European cities.
City Cards are an increasingly popular means of tourism promotion in Europe. These cards combine a number of value-added features such as public transit, discounts for tourism related goods and services or free admissions to publicly operated attractions. Such a program offers a number of advantages to Toronto’s tourism sector: