Demand Side Platform definition

Demand Side Platform or “DSP” means a system that allows buyers of digital advertising space (ie, advertisers) to manage multiple ad exchange and data exchange accounts through one interface.
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Demand Side Platform or “(DSP)” means a system that enables Customers, through their agencies, to buy online display advertising from multiple exchanges on a single platform. The system allows purchase of audiences, rather than just ads based on response data, cookies etc.
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Demand Side Platform or “DSP” shall mean those entities that act on behalf of Advertisers to purchase Ad Inventory by connecting Advertisers to Ad Exchanges or SSPs or help Advertisers find the most effective Ad Impressions, including but not limited to, Display & Video 360 (DV360), DoubleClick Bid Manager, DataXu, MediaMath, AOL, Turn, the Trade Desk, Amobee, Rocket Fuel, Audience Science, AppNexus, Xandr, Adform, and Amazon DSP, and including all predecessors and successors bearing the same or similar functionality.
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Examples of Demand Side Platform in a sentence

  • Our “trading desk” personnel utilize Demand Side Platform (“DSP”) technology and licensed data from third party providers to purchase targeted advertising on a real-time bidded basis.

  • LookSmart’s “trading desk” personnel utilize Demand Side Platform (“DSP”) technology and licensed data from third party providers to purchase targeted advertising on a real-time bidded basis.

  • Additionally, ▇▇▇▇▇ Media utilizes a Demand Side Platform, giving us direct access to online inventory and campaign optimizations.