DIRECT RETAILER definition
DIRECT RETAILER. An organization that markets products directly to consumers without using retail space through the mediums of television or catalog.
DIRECT RETAILER. An organization that markets products directly to consumers without using retail space through the mediums of television or catalog but excluding the Internet or other computer on-line services.
DIRECT RETAILER means and include a person appointed by Amway on a principal- to-principal basis through the Direct Retailer/Seller Contract along with co-applicant, if any, to undertake sale, distribution and marketing of Amway products and services and to register Preferred Customers pursuant to Section 3. Direct Retailers shall need to achieve a defined sales criterion within a specified period. Direct Retailers do not have the sponsoring right to appoint persons as Direct Retailers to their teams.