Downstream Participant definition

Downstream Participant means a Signatory and any of its Affiliates that Process Consumer Personal Information in connection with a Covered Transaction, other than the First Party to the Covered Transaction. Examples of Downstream Participants for a given Covered Transaction may include, but are not limited to, supply-side platforms managing a Publisher’s Ad Inventory; demand-side platforms bidding on Ad Inventory on behalf of Advertisers; measurement, anti-fraud, or ad verification vendors whose pixels or tags are included in Ad creative delivered to Publisher’s Ad Inventory; and, when they process Consumer Personal Information, Advertiser agencies that facilitate the planning, execution, and evaluation of an Advertiser’s digital Ad campaign.
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Downstream Participant means a Signatory that Processes Consumer Personal Information in connection with a Covered Transaction, other than a First Party to the Covered Transaction. Examples of Downstream Participants for a given Covered Transaction may include, but are not limited to, supply-side platforms managing a Publisher’s Ad Inventory; demand-side platforms bidding on Ad Inventory on behalf of Advertisers; measurement, anti-fraud or ad verification vendors whose pixels or tags are included in Ad creative delivered to Publisher’s Ad Inventory; and, when they process Consumer Personal Information, Advertiser agencies that facilitate the planning, execution, and evaluation of an Advertiser’s digital Ad campaign.
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Examples of Downstream Participant in a sentence

  • If the Processing occurs while the Downstream Participant is a Service Provider pursuant to Section 8.1, and such Personal Information is accompanied by Signals indicating the Consumer is a resident of an Applicable Jurisdiction (EC), the Downstream Participant shall comply with the requirements set forth in Schedule B.

  • All Downstream Participants will be deemed Service Providers with respect to Covered Transactions as applicable under this Agreement unless a Downstream Participant makes an affirmative election to register as a “Contractor” through the IAB registration page.

  • This Section 9 applies to a Downstream Participant only to the extent such Downstream Participant engages in a Covered Transaction while registered as a Contractor.

  • Accordingly, the Publisher and the Advertiser each hereby designates any Downstream Participant acting as their Service Provider as their Joint Service Provider to engage in such California Digital Advertising Activity.

  • Each Downstream Participant hereby certifies that it understands the restrictions set forth in this Agreement and will comply with them.

  • In the event a Downstream Participant receives Signals pertaining to the same Covered Transaction that would result in conflicting outcomes as to the Processing of Personal Information under this Section 7, the Downstream Participant shall honor the Signal or Signals that results in the more limited Processing of Personal Information.

  • If a Downstream Participant is Processing a Consumer’s Personal Information in connection with a Covered Transaction carried out in Service Provider Mode pursuant to Section 5.4, it shall act as the relevant First Party’s Service Provider in connection with the Covered Transaction.

  • If a Consumer intentionally interacts with a Downstream Participant, through the Downstream Participant’s own Digital Properties or otherwise, then the Downstream Participant is a First Party with respect to that interaction and shall comply with the requirements for First Parties to provide notice, Choice Mechanisms, set Signals, and otherwise meet the requirements for First Parties as set forth in Section 4 and Section 5, as applicable.

  • Accordingly, the Publisher and the Advertiser hereby designate any Downstream Participant acting as their Service Provider as their Joint Service Provider to engage in those California Digital Advertising Activities.

  • For the avoidance of doubt, when the pixel of a Downstream Participant fires in the ad creative of an ad that renders on the Digital Property of the First Party, such Downstream Participant must look for and access the Signal set by the First Party prior to receiving Personal Information.