EPI BUSINESS definition
EPI BUSINESS means (i) all business relating to the current retail product lines of EPI and the current promotional customers of EPI (including without limitation, Shell, Fina, and ABC Bakers), (ii) all business relating to motor sports (except any promotional programs developed by Equity for Burger King), (iii) all business relating to retailers of petroleum products (including directly associated convenience stores) other than Chevron, (iv) Chevron business relating to motor sports, (v) all business relating to "cause-related" products or retail products in the crafts and activity categories, and (vi) such other business as the parties may from time to time agree.