Freude am Fahren definition
Freude am Fahren means “Sheer Driving Pleasure.” While this advertisement is on display today, this advertisement reflects a culture constructed throughout the 1950s and 60s in West Germany by West German automobile manufacturers and clever advertising. In order to have cars, roads are first needed. In his demented plans for the expansion and transformation of Germany, ▇▇▇▇▇ ▇▇▇▇▇▇ included the need for a network of “super roads” which would allow Germans to travel easily throughout the country. Hitler’s autobahn, as it became known, also positioned Germany on an equal level with France and the United States, competing nations with growing automobile populations.109 Autobahn translates to “motorway” or “highway,” but as Eisenbahn translates to “railway,” Hitler’s motorways can be seen as new 106. BMW Group, “BMW Welt,” ▇▇▇▇://▇▇▇.▇▇▇-▇▇▇▇.▇▇▇/en/ (accessed March 31, 2013); Mercedes-Benz, “Mercedes-Benz Classic-Home,” ▇▇▇▇://▇▇▇.▇▇▇▇▇▇▇▇-▇▇▇▇- ▇▇▇▇▇▇▇.▇▇▇/▇▇▇▇▇▇▇/▇▇▇▇▇▇▇/▇▇▇/▇▇▇_▇▇▇▇▇▇▇_▇▇▇▇▇▇▇/▇▇/▇▇▇_▇▇▇▇/▇▇▇/▇▇▇▇/▇▇▇▇▇▇/▇▇▇▇.▇▇▇▇▇.▇▇▇▇ (accessed March 31, 2013); Porsche Museum, Porsche, ▇▇▇▇://▇▇▇.▇▇▇▇▇▇▇.▇▇▇/international/aboutporsche/porschemuseum/ (accessed March 31, 2013). 107. Nürburgring, “1940’s and 1950’s,” Nürburgring, ▇▇▇▇://▇▇▇.▇▇▇▇▇▇▇▇▇▇▇▇.▇▇/en/ueberuns/the-nuerburgring- legend/history/1940s-and-1950s.html (accessed March 31, 2013). 108. See this website if you would like to see the “Freude am Fahren” sign: ▇▇▇▇://▇▇▇.▇▇▇▇▇▇▇▇▇.▇▇▇/photo/48907084. 109. ▇▇▇▇▇▇, 7. form of travel and a replacement for trains.110 After all, Hitler claimed: “A nation is no longer distinguished by the length of its railroads but by the length of its highways.”111 A car enthusiast, Hitler spent a portion of his time in jail during 1923 envisioning an elaborate network of highways that would grow into the autobahn.112 In addition to dreaming about the autobahn, Hitler enjoyed reading car magazines and learning about automobiles. As ▇▇▇▇ ▇▇▇▇▇▇ writes: “Hitler also read motoring magazines, followed racing, and thought himself something of an expert on automotive engineering. This fascination with automobiles was one of the little bits of tinfoil his magpie mind had assembled among his historical, economic, and racist doctrines.”113 Yet interestingly enough, he never learned how to drive. While Hitler was a car snob who preferred his Mercedes-Benzes, he recognized the need for a network of roads that could accommodate the Volkswagen, or “People’s Car.”114 On a superficial level, havin...