Gravure printing definition

Gravure printing means and refer to a process of printing, for flexible packaging, from a recessed surface, the opposite of letterpress printing, in that the design areas are recessed into the place instead of being in relief.
Gravure printing means and refer to printing from a recessed surface; the opposite of letterpress printing, in that the design areas are recessed into the plate instead of being in relief, and shall include photogravure, rotogravure, colour-gravure and gravure printing however designated.
Gravure printing means an intaglio process in which the ink is carried in minute etched or engraved wells on a roll or cylinder. The excess ink is removed from the surface by a doctor blade.