Institutional Markets definition
Institutional Markets means (i) hospitals, birthing facilities and all similar obstetric facilities providing for the delivery of newborn infants; (ii) neonatologists, gynecologists, pediatricians, child birth educators, lactation consultants and other health care professionals providing for the professional care and education of pregnant women, new mothers and/or newborn infants; and (iii) any dissemination of sales and/or advertising materials through the facilities or channels of distribution represented by any of the above-referenced institutional markets and acceptance of orders so solicited.