Scatter Market definition
Scatter Market or “Scatter” means the market for advertising inventory based on current market availability, typically to run in the current quarter or year. A Scatter buy can be a single quarter or multi- quarter commitment.
Examples of Scatter Market in a sentence
The value rate of on air ------------------- advertisements delivered under this Agreement and/or the Advertising Agreement will be (i) 42.5% of the Scatter Market Rate for Spots and (ii) 100% of the Scatter Market Rate for Advertiser-Branded Spots.