Television Audience Measurement definition
Television Audience Measurement or “TAM” means measurement of audiences for Video Content across all devices (including TVs, tablets, smartphones), across all delivery platforms (including satellite, cable, over-the-air, Internet, over-the-top content), in all viewing locations (including private homes and public), in broadcast, addressable, time-shift and on-demand access methods. Television Audience Measurement does not include the measurement of audiences for clips or excerpts of video programs that are embedded in web pages, mobile applications, or video players across any platform.
Examples of Television Audience Measurement in a sentence
Local Television Audience Measurement Service Agreement by and between ▇▇▇▇ and ▇.▇.