TM Guidelines definition
Examples of TM Guidelines in a sentence
In certain circumstances, VEL may delegate the creation of such logos to the Licensee provided that such logos shall comply with the TM Guidelines and the Licensee shall not make use of any such logos (including but not limited to use on headed note paper, business cards and any advertising, marketing or promotional purposes) unless VEL has given its prior written approval to the use of such logos (in its absolute discretion).
VEL agrees that the TM Guidelines provided to the Licensee shall be no more stringent than similar guidelines regarding the use of the Virgin Name, Virgin Signature and other marks, including the Marks, that VEL requires its other licensees to comply with.
In the event of any inconsistency between the terms of this Agreement and the TM Guidelines, the provisions of this Agreement shall prevail.
For the avoidance of doubt, the Licensee shall be permitted to develop and utilize its own brand usage guidelines specific to its business to the extent that such guidelines are supplemental to and not inconsistent with the TM Guidelines.
The Licensee hereby undertakes that it shall use the Marks at all times only in accordance with the TM Guidelines in effect from time to time, a current copy of which is included as Exhibit B to this Agreement.
In relation to the TM Guidelines this may include the withdrawal of non-complying advertising, marketing or promotional materials where reasonably practicable.
Subject to any applicable law, all packaging, labels, insert sheets, advertising and other materials relevant to the Product in the Territory, including all such materials on the internet shall bear LICENSOR and LICENSEE trade name and logo in such form and manner as agreed by the Parties in good faith in writing or as provided for in the TM Guidelines, in each case subject to the terms of a trademark license agreement to be negotiated in good faith between LICENSOR and LICENSEE.
The Licensee hereby undertakes that it shall use the Marks at all times only in accordance with the TM Guidelines in effect from time to time, a current copy of which is included as Exhibit A to this Agreement.
VEL and the Licensee undertake to cooperate to ensure that any changes to the TM Guidelines will have a minimal impact on the Licensee’s business operations.
The TM Guidelines will not be materially altered without the Licensee’s consent, such consent not to be unreasonably withheld, unless such alteration(s) is/are essential to the protection of the Marks.