Traffic Acquisition Costs definition
Traffic Acquisition Costs means (1) the amount of revenue share payments made by the Surviving Company to third party distributors of the Surviving Company’s My Search browser plug-in plus (2) the amount paid by the Surviving Company to third party media providers to display advertising for the Surviving Company’s line of Fun Web Products (for example, among others, Smiley Central and CursorMania), in each case for the applicable period; provided that Traffic Acquisition Costs shall not include any of the costs described in (1) or (2) directly attributable to new Fun Web Products of the Surviving Company introduced after the seven-month anniversary of the Closing Date.