DAFTAR ISI
DAFTAR ISI
HALAMAN JUDUL | |
ABSTRAK | |
LEMBAR PERSETUJUAN | |
LEMBAH PENGESAHAN | |
PERNYATAAN | |
RIWAYAT HIDUP | |
MOTTO | |
PERSEMBAHAN | |
SANWACANA | |
DAFTAR ISI .................................................................................................. | i |
DAFTAR TABEL ......................................................................................... | iv |
DAFTAR GAMBAR ..................................................................................... | vi |
DAFTAR LAMPIRAN ................................................................................. | vii |
BAB I PENDAHULUAN ......................................................................... | 1 |
1.1. Latar Belakang Masalah .......................................................... | 1 |
1.2. Rumusan Permasalahan ........................................................... | 9 |
1.3. Tujuan Penelitian ..................................................................... | 9 |
1.4. Manfaat Penelitian ................................................................... | 10 |
BAB II TINJAUAN PUSTAKA ............................................................... | 11 |
2.1. Perkembangan dan Peranan Sistem Teknologi Informasi .... | 11 |
2.2. Informasi, Jaringan Informasi dan Komunikasi Jaringan Informasi ............................................................................... | 12 |
2.3. Teknologi Sistem Komputer ................................................. | 14 |
2.4. Dasar-dasar Internet .............................................................. | 16 |
2.4.1. Layanan yang disediakan oleh Internet ..................... | 17 |
2.4.2. Tantangan Internet .................................................... | 18 |
2.4.3. Intranet ...................................................................... | 19 |
2.5. Gambaran Umum E-Business dan E-Commerce .................. | 20 |
2.5.1. Jenis Transaksi E-Commerce 21
2.5.2. Sejarah Singkat E-Commerce 22
2.5.3. Aplikasi Bisnis ke Pelanggan (B2C) 22
2.6. Periklanan Online 23
2.7. Isu Etika dan Hukum dalam E-Business 26
2.7.1. Isu Etika 26
2.7.2. Isu Hukum Khusus E-Commerce 28
2.8. Membangun Situs Web: Berbisnis Melalui Internet 29
2.9. Integrated Marketing Communication (IMC) dalam Konteks Hubungan Pemasaran 33
2.10. Perilaku Konsumen 35
2.10.1. Teori Sikap 37
2.10.2. Sikap Konsumen atas Website 39
2.11. Kepercayaan Konsumen 40
2.12. Kerangka Pemikiran 42
2.13. Hipotesis 43
BAB III METODE PENELITIAN 45
3.1. Jenis Penelitian 45
3.2. Populasi dan Sampel 45
3.3. Definisi Konseptual 47
3.4. Definisi Operasional 48
3.5. Teknik Pengumpulan Data 49
3.6. Teknik Analisis Data 50
3.6.1. Analisis Deskriptif 51
3.6.2. Analisis Statistik Inferensial 51
3.6.2.1. Pengukuran Model (Outer Model) 52
3.6.2.2. Model Struktural (Inner Model) 57
a. Model Analisis Persamaan Struktural 58
b. Pengujian Hipotesis 60
3.6.2.3.Uji Beda 61
BAB IV HASIL DAN PEMBAHASAN 63
4.1. Gambaran Umum Penelitian 67
4.2. Karakteristik responden 67
4.2.1. Responden Berdasarkan Jenis Kelamin 67
4.2.2. Responden Berdasarkan Usia 68
4.2.3. Situs jual beli online Nasional 69
4.2.4. Situs jual beli online Multinasional 70
4.3. Distribusi Jawaban responden 70
4.3.1. Komunikasi 71
4.3.2. Tanggapan 73
4.3.3. Dukungan Konsumen ................................................ | 74 | |
4.3.4. Kepercayaan Konsumen ............................................ | 76 | |
4.3.5. Sikap atas Website ..................................................... | 77 | |
4.4. | Analisis Deskriptif ................................................................ | 78 |
4.5. | Analisis Statistik Inferensial ................................................. | 81 |
4.5.1. Pengukuran Model (Outer Model) ............................ | 81 | |
4.5.2. Evaluasi Model Struktural (Inner Model) ................. | 92 | |
4.6. | Hasil Pengujian Hipotesis ...................................................... | 95 |
4.6.1. Hipotesis Situs Jual Beli Online Nasional ................ | 96 | |
4.6.2. Hipotesis Situs Jual Beli Online Multinasional ........ | 98 | |
4.7. | Xxx Xxxx (Independent Sample T-test) .................................. | 101 |
4.8. | Pembahasan ........................................................................... | 105 |
BAB V | KESIMPULAN DAN SARAN ..................................................... | 120 |
5.1. Kesimpulan ........................................................................... | 120 | |
5.2. Saran ...................................................................................... | 121 | |
1. Bagi Perusahaan ............................................................. | 121 | |
2. Bagi Peneliti Selanjutnya ............................................... | 122 |
DAFTAR PUSTAKA 123
LAMPIRAN 126
DAFTAR TABEL
Tabel 1.1. | Faktor Hubungan Pemasaran ................................................... | 8 |
Tabel 3.1. | Operasional Variabel ............................................................... | 48 |
Tabel 3.2. | Parameter Uji Validitas dalam Model Pengukuran PLS ......... | 53 |
Tabel 3.3. | Hasil Uji Validitas Awal ......................................................... | 54 |
Tabel 3.4. | Xxxxx Xxx Xxxxxxxxx Xxxxx ......................................................... | 55 |
Tabel 3.5. | Hasil Uji Reliabilitas Awal ...................................................... | 57 |
Tabel 3.6. | Xxxxx Xxx Xxxxxxxxxxxx Xxxxx ..................................................... | 57 |
Tabel 4.1. | Distribusi jawaban responden variabel Communications situs | |
jual beli online Nasional .......................................................... | 71 | |
Tabel 4.2. | Distribusi jawaban responden variabel Communications situs | |
jual beli online Multinasional .................................................. | 72 | |
Tabel 4.3. | Distribusi jawaban responden variabel Feedback situs jual | |
beli online Nasional ................................................................. | 73 | |
Tabel 4.4. | Distribusi jawaban responden variabel Feedback situs jual | |
beli online Multinasional ......................................................... | 73 | |
Tabel 4.5. | Distribusi jawaban responden variabel Dukungan Konsumen | |
situs jual beli online Nasional .................................................. | 74 | |
Tabel 4.6. | Distribusi jawaban responden variabel Dukungan Konsumen | |
situs jual beli online Multinasional .......................................... | 75 | |
Tabel 4.7. | Distribusi jawaban responden variabel Kepercayaan | |
Konsumen situs jual beli online Nasional ............................... | 76 | |
Tabel 4.8. | Distribusi jawaban responden variabel Kepercayaan | |
Konsumen situs jual beli online Multinasional ....................... | 76 | |
Tabel 4.9. | Distribusi jawaban responden variabel Sikap atas Website | |
situs jual beli online Nasional .................................................. | 77 | |
Tabel 4.10. | Distribusi jawaban responden variabel Sikap atas Website | |
situs jual beli online Multinasional .......................................... | 78 | |
Tabel 4.11. | Hasil Pengujian Deskriptif situs jual beli online Nasional ...... | 79 |
Tabel 4.12. | Hasil Pengujian Deskriptif situs jual beli online | |
Multinasional ........................................................................... | 80 | |
Tabel 4.13. | Evaluasi Kriteria Indeks Kesesuaian Model Struktural | |
Variabel Komunkasi ................................................................. | 83 | |
Tabel 4.14. | Evaluasi Kriteria Indeks Kesesuaian Model Struktural | |
Variabel Tanggapan ................................................................. | 85 |
Tabel 4.15. | Evaluasi Kriteria Indeks Kesesuaian Model Struktural | |
Variabel Dukungan Konsumen ............................................... | 87 | |
Tabel 4.16. | Evaluasi Kriteria Indeks Kesesuaian Model Struktural | |
Variabel Kepercayaan Konsumen ........................................... | 89 | |
Tabel 4.17. | Evaluasi Kriteria Indeks Kesesuaian Model Struktural | |
Variabel Sikap atas Website .................................................... | 91 | |
Tabel 4.18. | Evaluasi Model Struktural Website Jual Beli Online | |
Nasional dan Multinasional ...................................................... | 92 | |
Tabel 4.19. | Hasil Evaluasi Model Struktural Website Jual Beli online | |
Nasional ................................................................................... | 97 | |
Tabel 4.20. | Ringkasan Hasil Pengujian Hipotesis ...................................... | 98 |
Tabel 4.21. | Hasil Evaluasi Model Struktural Website Jual Beli online | |
Nasional ................................................................................... | 100 | |
Tabel 4.22. | Ringkasan Hasil Pengujian Hipotesis ...................................... | 101 |
Tabel 4.23. | Xxxxx Xxx Xxxx (Independent Sample T-test) situs jual beli | |
online Nasional dan Multinasional .......................................... | 102 |
DAFTAR GAMBAR
Gambar 1.1. | Fakta dan Statistik Pengguna Internet di Indonesia ................ | 2 |
Gambar 1.2. | Manfaat Website Bagi Sebuah Perusahaan ............................. | 4 |
Gambar 2.1. | Model Tri-Komponen Sikap .................................................... | 39 |
Gambar 2.2. | Kerangka Pemikiran ................................................................ | 43 |
Gambar 3.1. | Notasi yang digunakan PLS untuk situs jual beli online | |
Nasional ................................................................................... | 59 | |
Gambar 3.2. | Notasi yang digunakan PLS untuk situs jual beli online | |
Multinasional ........................................................................... | 60 | |
Gambar 4.1. | Responden Berdasarkan Jenis Kelamin ................................... | 67 |
Gambar 4.2. | Responden Berdasarkan Usia .................................................. | 68 |
Gambar 4.3. | Responden Berdasarkan Situs Jual Beli Online Nasional ....... | 69 |
Gambar 4.4. | Responden Berdasarkan Situs Jual Beli Online Multinasional | 70 |
Gambar 4.5. | Hasil Pengujian Validitas dan Reliabilitas Website Jual Beli | |
Online Nasional ....................................................................... | 82 | |
Gambar 4.6. | Hasil Pengujian Validitas dan Reliabilitas Website Jual Beli | |
Online Multinasional ............................................................... | 82 | |
Gambar 4.7. | Diagram Jalur Hasil Pengujian Hipotesis Website Jual Beli | |
Online Nasional ....................................................................... | 96 | |
Gambar 4.8. | Diagram Jalur Hasil Pengujian Hipotesis Website Jual Beli | |
Online Multinasional ............................................................... | 99 |
DAFTAR LAMPIRAN
Lampiran 1 | Kuesioner ............................................................................... | 126 |
Lampiran 2 | Input Data Nasional................................................................ | 130 |
Lampiran 3 | Input Data Multinasional ....................................................... | 140 |
Lampiran 4 | Hasil Uji Validitas Nasional dan Multinasional .................... | 150 |
Lampiran 5 | Hasil Uji Hipotesis ................................................................ | 155 |
Lampiran 6 | Xxx Xxxxxxxxx dan Reliabilitas Awal........................................ | 158 |
Lampiran 7 | Hasil Uji Beda ....................................................................... | 160 |
Lampiran 8 | Xxxxx Xxx Xxxxxxxxxx ............................................................... | 165 |