DAFTAR ISI

DAFTAR ISI

HALAMAN PERSETUJUAN PEMBIMBING HALAMAN PENGESAHAN PENGUJI HALAMAN PERNYATAAN ORISINALITAS NOTA DINAS
ABSTRAK .................................................................................................	i
ABSTRACT ...............................................................................................	ii
KATA PENGANTAR ...............................................................................	iii
DAFTAR ISI..............................................................................................	iv
BAB I. PENDAHULUAN .........................................................................	1
A. Latar Belakang Masalah..................................................................	1
B. Penegasan Istilah .............................................................................	4
1. Kepuasan ...............................................................................	4
2. Pembaca .................................................................................	5
3. Halaman utama ......................................................................	5
4. Kantor kelurahan Bina Widya Pekanbaru .............................	6
C. Rumusan masalah............................................................................	6
D. Tujuan dan manfaat penelitian ........................................................	6
E. Sistematika penulisan......................................................................	6
BAB II. TINJAUAN PUSTAKA..............................................................	7
A. Kajian Teori ....................................................................................	8
1. Komunikasi Massa.................................................................	8
a. Karakteristik komunikasi massa ................................	10
b. Fungsi komunikasi massa ..........................................	11
c. Unsur-unsur Komunikasi massa ................................	13
2. Surat kabar sebagai salah satu jenis media massa .................	14
a. Pengertian surat kabar................................................	15
b. Ciri-ciri surat kabar ....................................................	16
c. Fungsi surat kabar ......................................................	16
3. Kepuasan................................................................................	19
4. Teori Uses And Gratification.................................................	22
5. Pembaca .................................................................................	25
B. Kajian Terdahulu.............................................................................	26
C. Kerangka Pikir ................................................................................	27
BAB III. METODOLOGI PENELITIAN ..............................................	29
A. Jenis dan Pendekatan Penelitian......................................................	29

B. Subjek dan Objek Penelitian ........................................................... 30

C. Xxxxxx dan Waktu Penelitian........................................................... 30

D. Sumber data .................................................................................... 30

E. Teknik Pengumpulan Data .............................................................. 30

F. Teknik Analisis Data ....................................................................... 31

BAB IV GAMBARAN UMUM ................................................................ 33

A. Gambaran Umum Penelitian ........................................................... 33

1. Kecamatan Tampan .................................................................... 33

2. Struktur Organisasi Pemerintahan Kecamatan Tampan............. 35

3. Jumlah Demografis..................................................................... 35

4. Kelurahan Bina Widya Pekanbaru ............................................. 35

5. Struktur Organisasi Kelurahan Bina Widya Pekanbaru ............. 37

BAB V HASIL PENELITIAN DAN PEMBAHASAN .......................... 39

A. Hasil Penelitian ............................................................................... 39

1. Kepuasan pembaca ..................................................................... 39

2. Kepuasan Pembaca Terhadap Halaman Utama Pekanbaru Pos.......... . 40

B. Pembahasan..................................................................................... 45

1. Pemenuhan kebutuhan kognitif ................................................. 45

2. Pemenuhan kebutuhan afektif .................................................... 46

3. Pemenuhan Kebutuhan Intregatif Personal ................................ 48

4. Pemenuhan Integratif Sosial ...................................................... 49

5. Kebutuhan pelepas ketegangan .................................................. 50

BAB VI PENUTUP ................................................................................... 52

A. Kesimpulan ..................................................................................... 52

B. Xxxxx................................................................................................ 54

DAFTAR PUSTAKA ................................................................................

LAMPIRAN...............................................................................................