DAFTAR ISI

DAFTAR ISI

XXXXXX PERSETUJUAN LEMBAR PENGESAHAN
KATA PENGANTAR ...............................................................................	i
DAFTAR ISI..............................................................................................	iv
DAFTAR TABEL......................................................................................	vi
DAFTAR GAMBAR.................................................................................	vii
BAB I PENDAHULUAN..........................................................................	1
A. Latar Belakang ..........................................................................	1
B. Rumusan Masalah .....................................................................	6
C. Tujuan Penelitian ......................................................................	6
D. Metode Penulisan ......................................................................	7
E. Sistematika Pembahasan ...........................................................	8
BAB II GAMBARAN UMUM PERUSAHAAN ....................................	10
A. Tempat Lokasi Perusahaan .......................................................	10
B. Bagian / Unit Kerja Perusahaan ................................................	10
C. Deskripsi Umum Ruang Lingkup Tempat Penelitian ...............	11

BAB III TINJAUAN TEORI DAN PRATEK ........................................ 19

A. Tinjauan Teori .......................................................................... 19

1. Pengertian Strategi............................................................... 19

2. Pengertian Penjualan ........................................................... 25

3. Perilaku Konsumen ............................................................. 28

4. Pandangan Islam terkait Penjualan...................................... 29

B. Tinjauan Praktek ...................................................................... 31

1. Data Rasio Penjualan........................................................... 31

2. Strategi Perusahaan ............................................................. 32

3. Proses Penjualan .................................................................. 35

4. Penampilan Sales................................................................. 35

5. Toll Of Salaesman ............................................................... 37

iv

BAB IV PENUTUP ................................................................................... 39

A. Kesimpulan .............................................................................. 39

B. Saran.......................................................................................... 39

DAFTAR PUSTAKA LAMPIRAN

v