DAFTAR ISI
PERSETUJUAN DOSEN PEMBIMBING SKRIPSI i
LEMBAR PENGESAHAN SKRIPSI i
SURAT PERNYATAAN iii
MENGENAI ORISINALITAS SKRIPSI, KESEDIAAN PUBLIKASI DAN PELIMPAHAN HAK CIPTA iii
KATA PENGANTAR iv
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ABSTRACT v
ABSTRAK vi
DAFTAR GAMBAR x
DAFTAR TABEL xi
DAFTAR LAMPIRAN xii
BAB I PENDAHULUAN 1
1.1 Latar Belakang Masalah 1
1.2 Rumusan Masalah 8
1.3 Tujuan Penelitian 9
1.4 Manfaat Penelitian 9
1.4.1 Manfaat Teoritis 10
1.4.2 Manfaat Praktis 10
BAB II TINJAUAN PUSTAKA 11
2.1 Kajian Teori 11
2.1.1 Usaha Mikro, Kecil, dan Menengah (UMKM) 11
2.1.2 Kinerja Bisnis 12
2.1.3 Entrepreneurial Marketing 14
2.1.4 Keunggulan Kompetitif (Competitive Advantage) 16
2.1.5 Turbulensi Teknologi (Tech Turbulence) 17
2.2 Penelitian Terdahulu 19
2.3 Kerangka Konseptual Penelitian 26
2.4 Hipotesis Tentang Hubungan antar Variabel 28
2.4.1 Pengaruh Entrepreneurial Marketing terhadap Kinerja Bisnis 28
2.4.2 Pengaruh Entrepreneurial Marketing terhadap Competitive Advantage 29
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2.4.3 Pengaruh Competitive Advantage terhadap Kinerja Bisnis 29
2.4.4 Peran Mediasi dari Competitive Advantage terhadap Entrepreneurial Marketing dan Kinerja Bsinis 30
2.4.5 Peran Moderasi dari Technological Turbulence terhadap Entrepreneurial Marketing dan Kinerja Bisnis 30
BAB III METODOLOGI PENELITIAN 32
3.1 Jenis Penelitian 32
3.2 Objek Penelitian 34
3.3 Populasi dan Sampel 34
3.3.1 Populasi 35
3.3.2 Sampel 35
3.4 Teknik Pengumpulan Data 38
3.5 Definisi Operasional Variabel 39
3.6 Teknik Analisis Data 42
3.6.1 Analisa Statistika Deskriptif 42
3.6.2 Analisa Statistika Inferensial 43
3.7 Uji pada Model 44
3.7.1 Outer Model 44
3.7.2 Inner Model 46
3.8 Pengujian Hipotesis 47
BAB IV HASIL DAN PEMBAHASAN 50
4.1 Gambaran Objek Penelitian 50
4.2 Karakteristik Responden 50
4.3 Analisis Deskriptif Variabel 54
4.3.1 Variabel Entrepreneurial Marketing 55
4.3.2 Variabel Competitive Advantage 55
4.3.3 Variabel Technological Turbulence 56
4.3.4 Variabel Business Performance 57
4.4 Analisis Inferensial 57
4.4.1 Outer Model 57
4.4.2 Inner Model 62
4.5 Hasil Pengujian Hipotesis 65
4.5.1 Entrepreneurial Marketing terhadap Business Performance 67
4.5.2 Entrepreneurial Marketing terhadap Competitive Advantage 68
4.5.3 Competitive Advantage terhadap Business Performance 68
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4.5.4 Competitive Advantage memediasi hubungan Entrepreneurial Marketing
terhadap Business Performance 68
4.5.5 Technological Turbulence memoderasi hubungan Entrepreneurial Marketing
terhadap Business Performance 69
4.6 Pembahasan 69
4.6.1 Pengaruh Entrepreneurial Marketing (x) terhadap Business Performance (z)
...................................................................................................................................... 71
4.6.2 Pengaruh Entrepreneurial Marketing (x) terhadap Competitive Advantage
(y1) 71
4.6.3 Pengaruh Competitive Advantage (y1) terhadap Business Performance (z) 72
4.6.4 Pengaruh Competitive Advantage (y1) memediasi hubungan Entrepreneurial Marketing (x) terhadap Business Performance (z) 72
4.6.5 Pengaruh Technological Turbulence (y2) memoderasi hubungan
Entrepreneurial Marketing (x) terhadap Business Performance (z) 73
4.7 Implikasi 73
4.7.1 Implikasi Teoritis 73
4.7.2 Implikasi Praktis 74
BAB V PENUTUP 76
5.1 Kesimpulan 76
5.2 Saran 77
DAFTAR PUSTAKA 79
LAMPIRAN-LAMPIRAN 86
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