DAFTAR ISI
DAFTAR ISI
HALAMAN JUDUL
PERSETUJUAN PEMBIMBING……………………………………….. i KATA PENGANTAR .................................................................................. ii
HALAMAN PENGESAHAN ...................................................................... iii
ABSTARAK.................................................................................................. iv
DAFTAR ISI ................................................................................................ v
BAB I. PENDAHULUN
A. Latar Belakang................................................................................. 1
B. Fokus Penelitian............................................................................... 8
C. Rumusan Masalah............................................................................ 8
D. Xxxxxxx dan Tujuan Penelitian....................................................... 8
E. Definisi Operasional........................................................................ 9
BAB II. TINJAUAN PUSTAKA
A. Kajian Relevan……………………………………………………. . 11
B. Pengertian Etika................................................................................ 12
C. Sales Promosi dan Ruang Lingkupnya.............................................. 13
D. Etika Pemasaran Sales Islami............................................................ 19
E. Konsep Muamalah………………………………………………..... 24
F. Hukum Islam dan Ruang Lingkupnya............................................... 29
BAB III. METODE PENELITIAN
A. Jenis Penelitian................................................................................. 37
B. Waktu dan Tempat Penelitian.......................................................... 38
C. Jenis dan Sumber Data.................................................................... 38
D. Tekhnik Pengumpulan Data............................................................ 40
E. Tekhnik Analisis Data..................................................................... 41
F. Pengujian Keabsahan Data.............................................................. 41
BAB IV. HASIL DAN PEMBAHASAN
A. Gambaran Umum Lokasi Penelitian .............................................. 42
B. Etika Sales Promosi Kosmetik Wardah Beauty Kendari............... 44
C. Tinjauan Hukum Islam Sales Promosi Kosmetik Wardah Beauty Kendari........................................................................................... 54
BAB V. PENUTUP
A. Kesimpulan..................................................................................... 63
B. Saran.............................................................................................. 64