Contract
DAFTAR ISI | |
HALAMAN JUDUL | |
HALAMAN PERSETUJUAN PEMBIMBING | |
HALAMAN PENGESAHAN | |
ABSTRAK ..................................................................................................................... | i |
KATA PENGANTAR................................................................................................... | ii |
DAFTAR ISI ................................................................................................................. | v |
DAFTAR TABEL ......................................................................................................... | vii |
DAFTAR GAMBAR..................................................................................................... | viii |
BAB I PENDAHULUAN | |
A. Latar Belakang Masalah ................................................................. | 1 |
B. Batasan Masalah ............................................................................. | 10 |
C. Rumusan Masalah ........................................................................... | 10 |
D. Tujuan dan Kegunaan Penelitian..................................................... | 11 |
E. Metode Penelitian ........................................................................... | 12 |
F. Jenis Penelitian ............................................................................... | 14 |
G. Teknik Analisis Data....................................................................... | 15 |
H. Model Penelitian ............................................................................. | 19 |
I. Hipotesis ......................................................................................... | 19 |
J. Defenisi Operasional Variabel ........................................................ | 20 |
K. Sistematika Penelitian ..................................................................... | 22 |
BAB II GAMBARAN UMUM PERUSAHAAN | |
A. Profil Perusahaan ............................................................................ | 24 |
B. Xxxx, Xxxx dan Tujuan Perusahaan................................................... | 24 |
C. Struktur Organisasi Perusahaan ...................................................... | 25 | |
D. Uraian Tugas Struktur Organisasi PT.Tirtasari Floragrata .............. | 27 | |
BAB III | LANDASAN TEORI | |
A. Pemasaran (Marketing) ................................................................... | 38 | |
B. Promosi........................................................................................... | 42 | |
C. Pengertian Biaya Promosi ............................................................... | 51 | |
D. Volume Penjualan ........................................................................... | 54 | |
E. Hubungan Antara Biaya Promosi dan Volume Penjualan ............... | 57 | |
BAB IV | HASIL PENELITIAN DAN PEMBAHASAN | |
A. Promosi yang digunakan PT. Tirtasari Floragrata ........................... | 61 | |
B. Data Volume Penjualan, Biaya Personal Selling dan Biaya Direct | ||
Marketing........................................................................................ | 62 | |
C. Deskripsi Variabel .......................................................................... | 64 | |
D. Analisis Data................................................................................... | 65 | |
E. Perspektif Ekonomi Islam Tentang Pengaruh Personal Selling | ||
dan Direct Marketing terhadap Volume Penjualan ......................... | 78 | |
BAB V | PENUTUP | |
A. Kesimpulan ..................................................................................... | 81 | |
B. Saran ............................................................................................... | 82 | |
DAFTAR | PUSTAKA .................................................................................................... | 83 |