More companies are hiring online personalities to represent their product, in deals big and small. As smart as that strategy seems, it’s not without risks.
This is especially true with changes proposed by the Federal Trade Commission.
In this episode, attorney Vicky Smolyar explains some of the most important changes at the FTC and how they impact influencer deals. She walks through an agreement between a personal health company and an influencer to illustrate:
- Overlooked disclosure requirements,
- FTC healthcare claim violations,
- Rules that restrict online giveways,
- The dangers of non-defamation clauses, and
- Indemnification rules that don’t limit honest reviews.
Watch or listen below.
EPISODE LINKS
Review the contract here
GUEST LINKS: LinkedIn
Tags: contracts, influencer, brand deals, ftc, regulation