Trademark Licensing Agreement Basics with Steve Sedberry

In this episode of the Contract Teardown, attorney Steve Sedberry shares his views on trademark licensing best practices using a deceptively short agreement.

Sedberry explains:

• A company’s obligation to preserve and capitalize on a mark’s value;
• The law’s focus on consumer protection rather than commercial benefit; and
• Why negotiations are the time to be thorough when it comes to leveraging a trademark.

EPISODE LINKS

Review the contract here

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