Advertisement and Branding Rights. GGIAL reserves the right to display advertisements and brands at the Airport (excluding the Location) and the Licensee shall co-operate with GGIAL and allow such display at the Location. The Licensee shall only display such advertisements and brands at the Location as may be approved by GGIAL from time to time. The Licensee shall not have any rights to display any advertisement and brand (including the brand) at the Airport, other than at the Locations. If the Licensee wishes to display its own advertisement and brands at the Locations, it shall seek prior written approval of GGIAL, which GGIAL may grant at its own discretion at such additional charge as it may consider reasonable. The Licensee agrees and undertakes to associate its brand with the logos, color schemes or brand identifiers of GGIAL and inscribe or attach the same in any manner required by GGIAL, the cost of which shall be borne by the Licensee. It is clarified that association of the brand with the logos, color schemes or brand identifiers of GGIAL as contemplated herein does not imply co- branding the products/services of the Licensee.
