Common use of Advertising and Promotion Clause in Contracts

Advertising and Promotion. 8.1 The VAR shall: 8.1.1 be responsible for the advertising and promotion of the Products and/or Services provided that the use by the VAR of any advertising materials and promotional literature containing the Trade Marks or other references to the Products and/or Services shall be subject to the prior written consent of the Company; 8.1.2 observe all directions and instructions given to it by the Company in relation to the promotion and advertisement of the Products and/or Services to the extent that such promotions or advertisements refer to the Products and/or Services or otherwise use the Trade Marks, and shall not make any written statement as to the quality or manufacture of the Products and/or Services without the prior written approval of the Company; 8.1.3 conduct its business in a manner that reflects favorably at all times on the Company and the good name, goodwill and reputation of the Company and not enter into any contract or engage in any practice that is or may be detrimental to the interests of the Company; and 8.1.4 avoid deceptive, misleading or unethical practices that are, or might be, detrimental to the Company, and the Services or the public and shall not publish or employ, or co-operate in the publication or employment of, any false, misleading or deceptive advertising material or other representations with regard to the Company or Products and/or Services.