Common use of Advertising and Public Relations Clause in Contracts

Advertising and Public Relations. In consultation with the Joint Planning Board, Administrator shall implement (and design where requested) an appropriate local public relations or advertising program on behalf of the Practice, with appropriate emphasis on public awareness of the availability of services at the Practice. Prior to publication or distribution of such marketing or public relations material or information, Administrator shall submit such material to the Group for its review and approval, which shall not be unreasonably withheld. Administrator shall also design and implement all national or other non-local public relations or advertising programs on behalf of the Practice, the cost of which shall be included in Administrator Expenses, except to the extent such national programs are reasonably designed to replace or supplement the marketing benefits derived from local public relations or advertising programs, in which case, a pro rata share of such costs will be included in Practice Expenses as determined by the Joint Planning Board. The parties hereto agree that all public relations and advertising programs shall be conducted in compliance with applicable standards of medical ethics, laws and regulations.

Advertising and Public Relations. In consultation with At the direction of the Joint Planning Board, Administrator shall implement (and design where requested) an appropriate local public relations or advertising program on behalf of the Practice, with appropriate emphasis on public awareness of the availability of services at the Practice. Prior to publication or distribution of such marketing or public relations material or information, Administrator shall submit such material to the Group for its review and approval, which shall not be unreasonably withheld. Administrator shall also design and implement all national or other non-local public relations or advertising programs on behalf of the Practice, the cost of which shall be included in Administrator Expenses, except to the extent such national programs are reasonably designed to replace or supplement the marketing benefits derived from local public relations or advertising programs, in which case, a pro rata share of such costs will be included in Practice Expenses as determined by the Joint Planning Board. The parties hereto agree that all public relations and advertising programs shall be conducted in compliance with applicable standards of medical ethics, ethics and Federal and state laws and regulations.