Common use of Advertising and Public Relations Clause in Contracts

Advertising and Public Relations. In consultation with the Orthodontic Entity and Orthodontist, Apple shall design and produce (where requested) any appropriate local public relations or advertising program on behalf of the Orthodontic Entity, with appropriate emphasis on public awareness of the availability of services at the Orthodontic Entity. Any design and production costs incurred by Apple related to local public relations or advertising programs requested by the Orthodontic Entity or Orthodontist shall be Apple Expenses. All other costs of local advertising programs on behalf of the Orthodontic Entity will be included in Orthodontic Entity and Orthodontist Expenses, including, but not limited to, out-of-pocket costs incurred by Apple. All public relations and advertising programs shall be conducted in compliance with applicable standards of orthodontic ethics, laws and regulations. Apple shall make available interest-free loans (up to an amount equal to the lesser of the Orthodontic Entity's costs of local advertising and 6% of the Transaction Value (as defined in the Acquisition Agreement)) to finance the Orthodontic Entity's costs of local advertising until the first anniversary of the date of this Agreement. The principal amount of any such loans shall be repaid by the Orthodontic Entity in twelve equal monthly installments beginning on the first anniversary of the date of this Agreement.

Advertising and Public Relations. In consultation with the Orthodontic Entity and Orthodontist, Apple shall design and produce (where requested) any appropriate local public relations or advertising program on behalf of the Orthodontic Entity, with appropriate emphasis on public awareness of the availability of services at the Orthodontic Entity. Any design and production costs incurred by Apple related to local public relations or advertising programs requested by the Orthodontic Entity or Orthodontist shall be Apple Expenses. All other costs of local advertising programs on behalf of the Orthodontic Entity will be included in Orthodontic Entity and Orthodontist Expenses, including, but not limited to, out-of-pocket costs incurred by AppleApple or AOI. All public relations and advertising programs shall be conducted in compliance with applicable standards of orthodontic ethics, laws and regulations. Apple shall make available interest-free loans (up to an amount equal to the lesser of the Orthodontic Entity's costs of local advertising and 6% of the Transaction Value (as defined in the Acquisition Agreement)) to finance the Orthodontic Entity's costs of local advertising until the first anniversary of the date of this Agreement. The principal amount of any such loans shall be repaid by the Orthodontic Entity in twelve equal monthly installments beginning on the first anniversary of the date of this Agreement.