Common use of Advertising and Public Relations Clause in Contracts

Advertising and Public Relations. In consultation with the Joint Planning Board, Administrator shall implement (and design where requested) an appropriate local public relations or advertising program, with appropriate emphasis on public awareness of the availability of services at the Practice Sites. Prior to publication or distribution of such marketing or public relations material or information, Administrator shall submit such material to the Group for its review and approval, which shall not be unreasonably withheld. Administrator or Parent shall also design and implement all national or other non-local public relations or advertising programs. To the extent such national programs are reasonably designed to replace or supplement the marketing benefits derived from local public relations or advertising programs, a pro rata share of such costs will be considered an Administrator Expense. The parties hereto agree that all public relations and advertising programs shall be conducted in compliance with applicable standards of medical ethics, laws and regulations.