Common use of Advertising and Trademarks Clause in Contracts

Advertising and Trademarks. The Client undertakes to use in an adequate manner and consistent with its purpose any material identifying the point of sale and/or advertising material that may be supplied by Bridgestone. It is also understood that all of the cited material (except consumable materials) shall remain the property of Bridgestone, shall be provided to the Buyer only on gratuitous loan, and must be returned from the Buyer to Bridgestone simply upon request from the latter. The advertising items, protected by currently applicable legislation concerning business trademarks, shall be provided perfectly ready for use and in compliance with provisions of law. The cost for their installation, the taxes on the advertising and posters, the expenses for ordinary maintenance of advertising installations, and those for the respective consumption of energy, shall be the responsibility of the Buyer. The Client may not request reimbursement from Bridgestone for any costs for removal of the items and installations and for their return to Bridgestone, even if the removal and return are requested by the latter, nor for any costs for returning works or places to their original condition. Bridgestone shall be in no way liable for any damages resulting from installation and maintenance operations involving advertising materials. Any use by the Client of trademarks owned by Bridgestone (hereinafter the “Trademarks”) must be authorised in advance in writing by Bridgestone. In such an event, by signing the General Conditions the Client agrees to use the Trademarks only and exclusively in the context of the authorisation granted and acknowledges that all of the rights granted in such a circumstance shall remain the exclusive property of Bridgestone, and that the use of the Trademarks shall not give the Client any property rights or other rights, and that the Client thus may not transfer any rights relating to the Trademarks to third parties. The Buyer also agrees: (i) not to use the Trademarks in such a manner as to generate confusion for consumers;