Common use of Advertising and Trademarks Clause in Contracts

Advertising and Trademarks. During the term of this Agreement, VAR is authorized by CCC to advertise CCC Software and related products as outline in the CCC's policies and guidelines procedures. Advertising media is defined as packaging, product literature, public relation campaigns, web site information, etc. VAR's product launch for Software Product shall consist of but not be limited to, (a) joint press releases announcing VAR and CCC's business relationship, agreed upon by both parties and released not later than 30 days after contract signing unless agreed to in writing by CCC, (b) posting of CCC Software Product description and marketing information in relevant product and partner areas of VAR's Web site within 30 days of contract signing (c) inclusion of CCC Software Product information in VAR's printed sales support materials and sales presentations, and (d) other marketing and co-marketing programs as agreed to by VAR and CCC, and VAR agrees to use CCC's positioning of Software Product to differentiate CCC from other companies who VAR may establish a relationship with. VAR would be responsible for the packaging and distribution of the VAR co- branded products. This would include: modification of the standard proposal material and user manuals to be VAR branded, and the production of diskettes with VAR labeling. All products could be downloaded if VAR chooses. VAR shall have the right to use CCC trademarks solely for the purposes and in the context of identifying the origin of CCC Software. CCC retains the right to reasonably disapprove any materials which make use of CCC trademarks that VAR proposes to use in marketing the Software Product. VAR agrees, with respect to the Trademark "ClearCommerce Corporation", and the ClearCommerce logo, or trademarks and logos designated as superceding, "ClearCommerce Corporations" and the ClearCommerce logo by CCC, to including in each advertisement, brochure, or other such use the trademark symbol "(TM)" and the following statement: