Advertising Budget. a. In addition to Licensee's other obligations set forth herein, Licensee shall use its best commercially reasonable efforts to maximize the sales, marketing, and distribution of the Products.
Appears in 6 contracts
Samples: HTM Exclusive License Agreement, Exclusive License Agreement (ID Perfumes, Inc.), Exclusive License Agreement (ID Perfumes, Inc.)
Advertising Budget. a. In addition to Licensee's other obligations set forth herein, . Licensee shall use its best commercially reasonable efforts to maximize the sales, marketing, and distribution of the Products.
Appears in 2 contracts
Samples: Exclusive License Agreement (ID Perfumes, Inc.), Exclusive License Agreement (ID Perfumes, Inc.)