Advertising Payment. Each Restaurant shall pay to the General Partner a designated amount that shall be used for advertising and/or promotional activities (the “Advertising Payment”). The Advertising Payment shall be used to meet the costs of advertising and/or promotional activities (including, without limitation, the cost of conducting television, radio, magazine, and newspaper advertising campaigns, direct mail and outdoor billboard advertising; marketing surveys and other public relations activities; employing advertising agencies to assist therein; and providing promotional brochures and other marketing materials to the restaurants operated under the System). The General Partner or its designee shall oversee all advertising and promotional programs with sole discretion to approve or disapprove the creative concepts, materials and media used in such programs, and the placement and allocation thereof. The amount to be paid by a Restaurant as its Advertising Payment shall be established by the General Partner and shall be equal to a specified percentage of each Restaurant’s gross sales, net of approved complimentary meals for public relations activities at the Restaurant level; and shall be reviewed on an annual basis by the General Partner and may be increased or decreased from time to time to equal the percentage of gross sales expended on advertising by the General Partner’s restaurants in comparable areas.
Appears in 122 contracts
Samples: Agreement (Carrabba's/Colorado-I, Limited Partnership), Agreement of Limited Partnership (Carrabba's/Colorado-I, Limited Partnership), Agreement (Carrabba's/Colorado-I, Limited Partnership)
