Common use of Affiliate Obligations Clause in Contracts

Affiliate Obligations. 1. Affiliates are obliged to avoid any trademark infringement, especially when purchasing advertising space from providers such as Google AdWords, Yahoo, bing etc. Therefore the following terms and conditions will apply: a) The Affiliate undertakes to refrain from: aa) running advertising with providers such as Google Adwords, Yahoo, bing etc. where the domain xxxxxxx.xx.xx is visible or where there is a direct link to xxxxxxx.xx.xx. bb) using the word "zooplus" in the advertising copy when using providers such as Google AdWords, Yahoo, Bing, etc., or to book the advertising using the brand name "zooplus". cc) displaying ads with providers such as Google Adwords, Yahoo, bing etc. within their "Content Network", in order to ensure that an ad does not display triggered by legally protected keywords. dd) using the following negative list (see below III.1b) terms on providers such as Google Adwords, Yahoo, Bing, etc. to display ads that lead to landing pages displaying xxxxxxx.xx.xx products or which directly forward to the xxxxxxx.xx.xx domain. b) The Affiliate is obliged to enter the campaign negatives as words to be excluded in every single campaign, so as to avoid the delivery of ads from related broad match keywords The zooplus partner undertakes to add to their accounts with providers such as Google Adwords, Yahoo, Bing, etc the terms of the negative list below, each as a "negative keyword" (campaign broad match negative) in each ad campaign to prevent the invoking of ads due to "broad match". Negative List: petshop Pets at Home Monster Pet Supplies Pet Supermarket Pet Planet Medic Animal Viovet GJW Titmuss Petshop Bowl Pet Meds Petzilla Seaspets 2. Affiliate retargeting activities are subject to consent from zooplus and are not permitted unless prior consent has been given. The Affiliate agrees to contact zooplus via xxxxxxxxx@xxxxxxx.xx.xx to request consent before running any retargeting activity. zooplus reserves the right to refuse permission and is not obliged to give a reason. zooplus reserves the right to discontinue retargeting activities at any time. 3. It is prohibited to integrate zooplus advertising on the Facebook pages of Affiliates unless prior consent has been given. The Affiliate agrees to contact zooplus via xxxxxxxxx@xxxxxxx.xx.xx to request consent before integrating zooplus advertising on their Facebook pages. zooplus reserves the right to refuse permission and is not obliged to give a reason. 4. Affiliate Post View activities are subject to consent from zooplus and are not permitted unless prior consent has been given. The Affiliate agrees to contact zooplus via xxxxxxxxx@xxxxxxx.xx.xx to request consent. zooplus reserves the right to refuse permission and is not obliged to give a reason. zooplus reserves the right to discontinue retargeting activities at any time. If zooplus gives its consent the Affiliate is obliged to link specifically to Postview zooplus partner high traffic landing pages. zooplus may at any- time prohibit further post-view activities. 5. The Affiliate is responsible for the content and operation of its website, as well as for the correct integration of zooplus advertising material on the named internet page. 6. The format of the advertising material will be defined and created by zooplus. The Affiliate undertakes to integrate the advertising material without any changes or alterations on its website. Any alterations must be discussed with zooplus prior to implementation and need written consent from zooplus. zooplus reserves the right to replace the advertising material / banners at any time and to renew or overwrite them within any given notice period. zooplus will endeavour to inform the Affiliate of any overwriting of standard banners. 7. The Affiliate agrees to remove any advertising from its website if so requested by zooplus. 8. The Affiliate agrees to refrain from using Triple Banners, where multiple banners appear within one placement. 9. The Affiliate's advertising media is registered on the zooplus Affiliate Programme portal. The Affiliate is not permitted to use any additional website or email as an advertising medium without prior approval from zooplus. 10. When advertising from mobile webpages, only those banners available from zooplus may be used. The Affiliate is not permitted to use SMS and MMS as an advertising medium unless prior written consent from zooplus has been obtained. 11. The Affiliate agrees not to send, transmit and/or distribute unsolicited or spam mail or any communication, including email, that in any way suggests or implies that zooplus was the sender or sponsor of such communication or procured or induced you to send such communications. Additionally, you will identify yourself (the Affiliate) as the sender of the communication and ensure the communication does NOT contain a falsified sender name and does NOT include a false or misleading subject line. The recipient must have agreed in advance to receive messages and communications that mention or promote zooplus. 12. The xxxxxxx.xx.xx website or elements of the website must not be incorporated or embedded into any website or communication within a frame of any kind. 13. Each click by a user on a link within material advertising zooplus, as shown on the zooplus partner’s website, must forward directly to the zooplus shop. 14. The Affiliate must be able to access their website at all times so that all changes can be implemented immediately, even at very short notice. 15. The Affiliate is committed to complying with all trademark rights. It is required to ensure that no violation or infringement on the rights of any third party is committed in the name of zooplus, including but not limited to brands sold via xxxxxxx.xx.xx. The affiliate indemnifies zooplus against any third party claims and legal costs resulting from trademark and other Intellectual Property infringement. 16. Unless prior written permission is obtained from zooplus, the Affiliate may only use the trademarks and copyrights of zooplus as contractually agreed. 17. The appearance of the affiliate’s website must not imply that it is a legal representation of zooplus nor should it convey a declaration of intent on behalf of zooplus. 18. The affiliate may not use the contractual relationship with zooplus for advertising purposes or use zooplus as a reference without prior written consent from zooplus. 19. The affiliate's website must comply with all applicable statutory regulations including data protection laws for the markets in which they are operating. 20. The Affiliate's website may not advertise or positively endorse illegal activities, nor may it make discriminatory statements on the following topics: any kind of violence, pornography, sex, religion, nationality, disability, sexual orientation, age, political and religious concerns, erotic subjects, gambling or banner farms. The creation of links or metatags to such content is also prohibited.

Affiliate Obligations. 1. Affiliates are obliged to avoid any trademark infringement, especially when purchasing advertising space from providers such as Google AdWords, Yahoo, bing etc. Therefore the following terms and conditions will apply: a) The Affiliate undertakes to refrain from: aa) running advertising with providers such as Google Adwords, Yahoo, bing etc. where the domain xxxxxxx.xx.xx xxxxxx.xx is visible or where there is a direct link to xxxxxxx.xx.xxxxxxxx.xx. bb) using the word "zooplus" or "zoohit" in the advertising copy when using providers such as Google AdWords, Yahoo, Bing, etc., or to book the advertising using the brand name "zooplus" or "zoohit". cc) displaying ads with providers such as Google Adwords, Yahoo, bing etc. within their "Content Network", in order to ensure that an ad does not display triggered by legally protected keywords. dd) using the following negative list (see below III.1b) terms on providers such as Google Adwords, Yahoo, Bing, etc. to display ads that lead to landing pages displaying xxxxxxx.xx.xx xxxxxx.xx products or which directly forward to the xxxxxxx.xx.xx xxxxxx.xx domain. b) The Affiliate is obliged to enter the campaign negatives as words to be excluded in every single campaign, so as to avoid the delivery of ads from related broad match keywords The zooplus partner undertakes to add to their accounts with providers such as Google Adwords, Yahoo, Bing, etc the terms of the negative list below, each as a "negative keyword" (campaign broad match negative) in each ad campaign to prevent the invoking of ads due to "broad match". Negative List: petshop Pets at Home Monster Pet Supplies Pet Supermarket Pet Planet Medic Animal Viovet GJW Titmuss Petshop Bowl Pet Meds Petzilla Seaspetszvire, zvíře animals-shop zoofast profizoo veterinarnipece, veterinární péče petdiscont pet.shop5 zooshop svetzviratek, svět zvířátek packa spokojenypes, spokojený pes svetkrmiv, svět krmiv ezoocentrum pet-food happypet mall krmeni, krmení 2. Affiliate retargeting activities are subject to consent from zooplus and are not permitted unless prior consent has been given. The Affiliate agrees to contact zooplus via xxxxxxxxx@xxxxxxx.xx.xx xxxxxxxxx@xxxxxx.xx to request consent before running any retargeting activity. zooplus reserves the right to refuse permission and is not obliged to give a reason. zooplus reserves the right to discontinue retargeting activities at any time. 3. It is prohibited to integrate zooplus advertising on the Facebook pages of Affiliates unless prior consent has been given. The Affiliate agrees to contact zooplus via xxxxxxxxx@xxxxxxx.xx.xx xxxxxxxxx@xxxxxx.xx to request consent before integrating zooplus advertising on their Facebook pages. zooplus reserves the right to refuse permission and is not obliged to give a reason. 4. Affiliate Post View activities are subject to consent from zooplus and are not permitted unless prior consent has been given. The Affiliate agrees to contact zooplus via xxxxxxxxx@xxxxxxx.xx.xx xxxxxxxxx@xxxxxx.xx to request consent. zooplus reserves the right to refuse permission and is not obliged to give a reason. zooplus reserves the right to discontinue retargeting activities at any time. If zooplus gives its consent the Affiliate is obliged to link specifically to Postview zooplus partner high traffic landing pages. zooplus may at any- time prohibit further post-view activities. 5. The Affiliate is responsible for the content and operation of its website, as well as for the correct integration of zooplus advertising material on the named internet page. 6. The format of the advertising material will be defined and created by zooplus. The Affiliate undertakes to integrate the advertising material without any changes or alterations on its website. Any alterations must be discussed with zooplus prior to implementation and need written consent from zooplus. zooplus reserves the right to replace the advertising material / banners at any time and to renew or overwrite them within any given notice period. zooplus will endeavour to inform the Affiliate of any overwriting of standard banners. 7. The Affiliate agrees to remove any advertising from its website if so requested by zooplus. 8. The Affiliate agrees to refrain from using Triple Banners, where multiple banners appear within one placement. 9. The Affiliate's advertising media is registered on the zooplus Affiliate Programme portal. The Affiliate is not permitted to use any additional website or email as an advertising medium without prior approval from zooplus. 10. When advertising from mobile webpages, only those banners available from zooplus may be used. The Affiliate is not permitted to use SMS and MMS as an advertising medium unless prior written consent from zooplus has been obtained. 11. The Affiliate agrees not to send, transmit and/or distribute unsolicited or spam mail or any communication, including email, that in any way suggests or implies that zooplus was the sender or sponsor of such communication or procured or induced you to send such communications. Additionally, you will identify yourself (the Affiliate) as the sender of the communication and ensure the communication does NOT contain a falsified sender name and does NOT include a false or misleading subject line. The recipient must have agreed in advance to receive messages and communications that mention or promote zooplus. 12. The xxxxxxx.xx.xx xxxxxx.xx website or elements of the website must not be incorporated or embedded into any website or communication within a frame of any kind. 13. Each click by a user on a link within material advertising zooplus/zoohit, as shown on the zooplus partner’s website, must forward directly to the zooplus zoohit shop. 14. The Affiliate must be able to access their website at all times so that all changes can be implemented immediately, even at very short notice. 15. The Affiliate is committed to complying with all trademark rights. It is required to ensure that no violation or infringement on the rights of any third party is committed in the name of zooplus, including but not limited to brands sold via xxxxxxx.xx.xxxxxxxx.xx. The affiliate indemnifies zooplus against any third party claims and legal costs resulting from trademark and other Intellectual Property infringement. 16. Unless prior written permission is obtained from zooplus, the Affiliate may only use the trademarks and copyrights of zooplus as contractually agreed. 17. The appearance of the affiliate’s website must not imply that it is a legal representation of zooplus nor should it convey a declaration of intent on behalf of zooplus. 18. The affiliate may not use the contractual relationship with zooplus for advertising purposes or use zooplus as a reference without prior written consent from zooplus. 19. The affiliate's website must comply with all applicable statutory regulations including data protection laws for the markets in which they are operating. 20. The Affiliate's website may not advertise or positively endorse illegal activities, nor may it make discriminatory statements on the following topics: any kind of violence, pornography, sex, religion, nationality, disability, sexual orientation, age, political and religious concerns, erotic subjects, gambling or banner farms. The creation of links or metatags to such content is also prohibited.

Affiliate Obligations. 1. Affiliates are obliged to avoid any trademark infringement, especially when purchasing advertising space from providers such as Google AdWords, Yahoo, bing etc. Therefore the following terms and conditions will apply: a) The Affiliate undertakes to refrain from: aa) running advertising with providers such as Google Adwords, Yahoo, bing etc. where the domain xxxxxxx.xx.xx xxxxxx.xx is visible or where there is a direct link to xxxxxxx.xx.xxxxxxxx.xx. bb) using the word "zooplus" or "zoohit" in the advertising copy when using providers such as Google AdWords, Yahoo, Bing, etc., or to book the advertising using the brand name "zooplus" or "zoohit". cc) displaying ads with providers such as Google Adwords, Yahoo, bing etc. within their "Content Network", in order to ensure that an ad does not display triggered by legally protected keywords. dd) using the following negative list (see below III.1b) terms on providers such as Google Adwords, Yahoo, Bing, etc. to display ads that lead to landing pages displaying xxxxxxx.xx.xx xxxxxx.xx products or which directly forward to the xxxxxxx.xx.xx xxxxxx.xx domain. b) The Affiliate is obliged to enter the campaign negatives as words to be excluded in every single campaign, so as to avoid the delivery of ads from related broad match keywords The zooplus partner undertakes to add to their accounts with providers such as Google Adwords, Yahoo, Bing, etc the terms of the negative list below, each as a "negative keyword" (campaign broad match negative) in each ad campaign to prevent the invoking of ads due to "broad match". Negative List: petshop Pets at Home Monster Pet Supplies Pet Supermarket Pet Planet Medic Animal Viovet GJW Titmuss Petshop Bowl Pet Meds Petzilla Seaspetszvire, zvíře animals-shop zoofast profizoo veterinarnipece, veterinární péče petdiscont pet.shop5 zooshop svetzviratek, svět zvířátek packa spokojenypes, spokojený pes svetkrmiv, svět krmiv ezoocentrum pet- food happypet mall krmeni, krmení 2. Affiliate retargeting activities are subject to consent from zooplus and are not permitted unless prior consent has been given. The Affiliate agrees to contact zooplus via xxxxxxxxx@xxxxxxx.xx.xx xxxxxxxxx@xxxxxx.xx to request consent before running any retargeting activity. zooplus reserves the right to refuse permission and is not obliged to give a reason. zooplus reserves the right to discontinue retargeting activities at any time. 3. It is prohibited to integrate zooplus advertising on the Facebook pages of Affiliates unless prior consent has been given. The Affiliate agrees to contact zooplus via xxxxxxxxx@xxxxxxx.xx.xx xxxxxxxxx@xxxxxx.xx to request consent before integrating zooplus advertising on their Facebook pages. zooplus reserves the right to refuse permission and is not obliged to give a reason. 4. Affiliate Post View activities are subject to consent from zooplus and are not permitted unless prior consent has been given. The Affiliate agrees to contact zooplus via xxxxxxxxx@xxxxxxx.xx.xx xxxxxxxxx@xxxxxx.xx to request consent. zooplus reserves the right to refuse permission and is not obliged to give a reason. zooplus reserves the right to discontinue retargeting activities at any time. If zooplus gives its consent the Affiliate is obliged to link specifically to Postview zooplus partner high traffic landing pages. zooplus may at any- time anytime prohibit further post-view activities. 5. The Affiliate is responsible for the content and operation of its website, as well as for the correct integration of zooplus advertising material on the named internet page. 6. The format of the advertising material will be defined and created by zooplus. The Affiliate undertakes to integrate the advertising material without any changes or alterations on its website. Any alterations must be discussed with zooplus prior to implementation and need written consent from zooplus. zooplus reserves the right to replace the advertising material / banners at any time and to renew or overwrite them within any given notice period. zooplus will endeavour to inform the Affiliate of any overwriting of standard banners. 7. The Affiliate agrees to remove any advertising from its website if so requested by zooplus. 8. The Affiliate agrees to refrain from using Triple Banners, where multiple banners appear within one placement. 9. The Affiliate's advertising media is registered on the zooplus Affiliate Programme portal. The Affiliate is not permitted to use any additional website or email as an advertising medium without prior approval from zooplus. 10. When advertising from mobile webpages, only those banners available from zooplus may be used. The Affiliate is not permitted to use SMS and MMS as an advertising medium unless prior written consent from zooplus has been obtained. 11. The Affiliate agrees not to send, transmit and/or distribute unsolicited or spam mail or any communication, including email, that in any way suggests or implies that zooplus was the sender or sponsor of such communication or procured or induced you to send such communications. Additionally, you will identify yourself (the Affiliate) as the sender of the communication and ensure the communication does NOT contain a falsified sender name and does NOT include a false or misleading subject line. The recipient must have agreed in advance to receive messages and communications that mention or promote zooplus. 12. The xxxxxxx.xx.xx xxxxxx.xx website or elements of the website must not be incorporated or embedded into any website or communication within a frame of any kind. 13. Each click by a user on a link within material advertising zooplus/zoohit, as shown on the zooplus partner’s website, must forward directly to the zooplus zoohit shop. 14. The Affiliate must be able to access their website at all times so that all changes can be implemented immediately, even at very short notice. 15. The Affiliate is committed to complying with all trademark rights. It is required to ensure that no violation or infringement on the rights of any third party is committed in the name of zooplus, including but not limited to brands sold via xxxxxxx.xx.xxxxxxxx.xx. The affiliate indemnifies zooplus against any third party claims and legal costs resulting from trademark and other Intellectual Property infringement. 16. Unless prior written permission is obtained from zooplus, the Affiliate may only use the trademarks and copyrights of zooplus as contractually agreed. 17. The appearance of the affiliate’s website must not imply that it is a legal representation of zooplus nor should it convey a declaration of intent on behalf of zooplus. 18. The affiliate may not use the contractual relationship with zooplus for advertising purposes or use zooplus as a reference without prior written consent from zooplus. 19. The affiliate's website must comply with all applicable statutory regulations including data protection laws for the markets in which they are operating. 20. The Affiliate's website may not advertise or positively endorse illegal activities, nor may it make discriminatory statements on the following topics: any kind of violence, pornography, sex, religion, nationality, disability, sexual orientation, age, political and religious concerns, erotic subjects, gambling or banner farms. The creation of links or metatags to such content is also prohibited.