Allocation Between Agency Messages and Advertising Sample Clauses

Allocation Between Agency Messages and Advertising. Except as provided under Section 3.4.2.1 (Inventory Allocation Required for Agency Alert Messages) or under applicable Agency-Specific Terms, the Parties shall allocate System Inventory in accordance with the Generally-Applicable System Inventory Allocation. As a general matter, the MTA expects that it will use for its Agency Messages: (i) one hundred percent (100%) of the Agency Messaging-Only Communications Devices, and (ii) in the aggregate and on average, approximately (a) twenty percent (20%) of System Inventory available on the non-Agency Messaging-Only Communication Devices, and (b) twenty percent (20%) of the System Inventory available on Static Content Fixtures. For ease of reference, this general assumption with respect to allocation of System Inventory on non-Agency Messaging-Only Communication Devices is referred to as the "Generally-Applicable System Inventory Allocation." For the avoidance of doubt, (a) to the extent that an Agency requires that Agency Messages be displayed on in excess of twenty percent (20%) of the space/time available on a given non-Agency Messaging-Only Communication Device (“Excess Usage”), such Excess Usage will be offset by reduced space/time for Agency Usage on other non-Agency Messaging-Only Communication Devices; and (b) the MTA shall be entitled to set the frequency and duration of the display of its Agency Messaging (including content from the MTA’s Arts & Design program) within reasonable parameters and subject to the System Inventory allocation set out in Section 3.4.7 (Allocation between Agency Messages and Advertising). By way of example and not limitation, the MTA would be entitled to cause an Agency Message to appear every 15 minutes for a 15-second, 30-second, or 1 minute slot on applicable Communication Devices.
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Related to Allocation Between Agency Messages and Advertising

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