AMERICAN EXPRESS KEV-ENTERED CHARGES. If a Card cannot be read electronically, in addition to the “Magnetic Stripe Card Charges” requirements, you must: • Key enter the data. • Validate the Card's presence by taking an imprint of the Card (the imprint is for your records). Failure to validate the Card’s presence by taking an imprint of the Card can render you liable for Chargebacks if the Cardholder disputes the Charge.
Appears in 6 contracts
Samples: Merchant Processing Agreement, Merchant Processing Agreement, Merchant Processing Agreement
