Common use of Assignment of Goodwill Clause in Contracts

Assignment of Goodwill. Licensee, on behalf of itself, Licensee’s Subsidiaries and Licensee’s sublicensees, hereby assigns to Licensor any and all goodwill Licensee, Licensee’s Subsidiaries or Licensee’s sublicensees may have accrued through any use it may have made of the Licensed Marks through the Effective Date, and agrees to and does hereby assign to Licensor any and all goodwill Licensee, Licensee’s Subsidiaries or Licensee’s sublicensees may accrue through any use they may make or have made of the Licensed Marks after the Effective Date.

Assignment of Goodwill. Licensee, on behalf of itself, Licensee’s 's Subsidiaries and Licensee’s 's sublicensees, hereby assigns to Licensor any and all goodwill Licensee, Licensee’s 's Subsidiaries or Licensee’s 's sublicensees may have accrued through any use it may have made of the Licensed Marks through the Effective Date, and agrees to and does hereby assign to Licensor any and all goodwill Licensee, Licensee’s 's Subsidiaries or Licensee’s 's sublicensees may accrue through any use they may make or have made of the Licensed Marks after the Effective Date.