Common use of Binding Effect; Non-Assignability Clause in Contracts

Binding Effect; Non-Assignability. This Agreement shall be binding upon and inure to the benefit of the parties hereto, their successors and permitted assigns. This Agreement or the rights and obligations hereunder may not be assigned by Licensee without prior written consent of Licensor. Licensor may assign this Agreement to a third party by written notice to Licensee; provided, that the assignee agrees in writing to be bound by all the terms and conditions of this Agreement in advance.