Brand Maintenance Clause Samples
The Brand Maintenance clause sets out the obligations and standards for preserving and protecting the integrity and reputation of a brand during the course of an agreement. Typically, it requires parties to adhere to specific guidelines regarding the use of trademarks, logos, and other brand assets, and may mandate regular reviews or approvals to ensure compliance. This clause is essential for ensuring that the brand's image is consistently upheld and that any misuse or misrepresentation is prevented, thereby safeguarding the brand's value and public perception.
Brand Maintenance. Licensee acknowledges that appropriate advertisement and promotional activity for the Licensed Products are necessary and desirable in order to maintain the current brand image of the Trademarks and to develop overall business involving the Trademarks in the Territory.
Brand Maintenance. E-Loan will:
(a) continue to support the E-Loan brand and promote Internet users to visit the E-Loan Website at least at the same level it has been providing such support and promotion in the past six months;
(b) not take any action that would likely divert customers for products and services of the Business away from the E-Loan Website, the Originating Web Page, or the Providian Website or decrease the number of people that apply for credit cards through the Providian Website;
(c) generate a sufficient amount of traffic to the E-Loan Website that causes Internet users in aggregate each month to request, and E-Loan to respond to, at least 900,000 rate quotes for E-Loan products via the E-Loan Website (each completed request and response, a "Rate Quote"); and
(d) deliver to Providian by the 15th of each month a statement of the number of Rate Quotes provided in the previous month and the geographic dispersion of such Internet users.