Brand Standards Clause Samples

The Brand Standards clause sets out the requirements and guidelines for how a party must use and represent a brand’s trademarks, logos, and other identifying elements. Typically, it details acceptable uses, quality controls, and approval processes to ensure that all branding materials are consistent with the brand owner’s image and reputation. This clause is essential for maintaining brand integrity and preventing misuse or dilution of the brand’s identity.
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Brand Standards. The Contributor represents that to its Knowledge that the hotel operated at the Property is within brand standards, and that any future Property Improvement Plan (“PIP”) items that have been negotiated for delayed implementation have been disclosed to the Operating Partnership.
Brand Standards. The Parties agree to abide by any brand standards and approval process defined by each party.
Brand Standards. Manager shall operate each Hotel as a Staybridge Suites, InterContinental, Crowne Plaza or Holiday Inn, as applicable, hotel in accordance with the terms of this Agreement, the applicable Brand Standards and the Operating Standards. Manager and its Affiliates which own the applicable System Marks and Brand Standards reserve the right to revise and amend such System Marks or Brand Standards from time to time on a non-discriminatory basis. Owner also agrees that the Hotels will be required to participate in applicable Brand-wide or area programs that are implemented after the date hereof from time to time by Manager or its Affiliates with respect to the applicable Brand. The allocable cost of participation in such programs (to the extent not duplicative of the services for which the Management Fee is being paid) shall be Operating Costs of the Hotel to the extent the same are consistent in all material respects with the amounts for the same included in the applicable Yearly Budget.
Brand Standards. Manager shall operate the Hotel as a Holiday Inn hotel for the account of and at the expense of Owner in accordance with the terms of this Agreement, the License Agreement and the Brand Standards. Owner acknowledges that Manager’s expectation of operating a hotel which is at all times physically in compliance with the Brand Standards, including, without limitation, standards relating to life safety and quality of the hotel, is essential to inducing Manager and its affiliates to undertake this Agreement because such standards are critical to maintaining the integrity of the Brand. Accordingly, the Brand Standards shall be observed by Owner and the Hotel at all times. Affiliates of Manager which own the System Marks and Brand Standards reserve the right to revise and amend the System Marks or Brand Standards from time to time on a non-discriminatory basis in accordance with the terms of the License Agreement. Owner also agrees that the Hotel will be required to participate in Brand-wide or area quality programs that are implemented from time to time by Affiliates of Manager in accordance with the License Agreement. The allocable cost of participation in such programs shall be Operating Costs of the Hotel.
Brand Standards the standards of operation from time to time in effect at substantially all hotels similar to the Hotel which are operated under the Holiday Inn name, which standard shall include but not be limited to standards of operation from time to time required of owners of similar hotels or may be specified in manuals and other guidelines provided by the owner of the System Marks or its affiliates. Brand Standards may include changed or upgraded service and equipment standards instituted in future to maintain the Brand’s competitive market position.
Brand Standards. A. Licensee shall comply with the Brand Standards in all matters with respect to the operation of the MVW ▇▇▇▇-▇▇▇▇▇▇▇ Business, including, without limitation, the following to the extent each relates to the MVW ▇▇▇▇-▇▇▇▇▇▇▇ Business: the use of the Licensed Marks; the provision of Member services; employee training; the development, construction, equipping, maintaining, and operating of all ▇▇▇▇-▇▇▇▇▇▇▇ Destination Club Projects and ▇▇▇▇-▇▇▇▇▇▇▇ Residential Projects; and all sales and marketing activities. B. Without limiting the foregoing, all usage of the Licensed Marks shall be in strict accordance with the then-current Brand Style and Communications Standards to the extent such use is described in the Brand Style and Communications Standards; provided, however, nothing in this sentence shall limit Licensor’s right to modify the Licensed Marks in accordance with Section 13.2(B)(3). Otherwise, such usage shall be in strict accordance with the Brand Standards related to the Licensed Marks, which shall be subject to modification in Licensor’s sole discretion. Licensor shall make available to Licensee the Brand Standards related to the Licensed Marks as well as any modifications thereto. Licensee shall have a reasonable period of time determined by Licensor to implement any modifications made by Licensor to the Brand Standards related to the Licensed Marks, such as being permitted to exhaust current supplies of collateral, taking into consideration Licensee’s contractual commitments and the applicable ▇▇▇▇-▇▇▇▇▇▇▇ Hotel implementation schedule with respect to such modifications. C. Licensor shall have the right to review (on a periodic basis) Marketing Content and other communications using Licensed Marks and to review significant changes in such programs implemented throughout the MVW ▇▇▇▇-▇▇▇▇▇▇▇ Business and significant changes in templates that are widely-used in the MVW ▇▇▇▇-▇▇▇▇▇▇▇ Business, all of which must be in compliance with the Brand Standards at all times. The distribution, marketing and advertising channels for all Projects shall be consistent with the positioning of the MVW ▇▇▇▇-▇▇▇▇▇▇▇ Business and ▇▇▇▇-▇▇▇▇▇▇▇ Hotels. The parties agree to conduct reviews of such channels no less often than annually at the annual meeting contemplated in Section 11.2.E. D. Licensee will (i) house on its system the Brand Standards described in the definition of “Brand Standards” to be housed by Licensee and (ii) provide Licensor with access to such Brand Sta...
Brand Standards. Any Creative Work produced for the University (1) will comply with the
Brand Standards. 2.1 Each Brand also reserves the right to review, approve and monitor on an on‐going basis ONLINE RETAILER’s Approved Website to make sure it meets the Brand(s) Standards regarding brand image and the overall marketing and distribution strategies for the Brand(s). Without limiting the generality of the foregoing: i. ONLINE RETAILER must use only the Intellectual Property as provided by the Brand to promote the Brand unless otherwise approved in writing and agreed upon by the Brand. ii. ONLINE RETAILER must use the exact style name, group name or collection name as provided by the Brand when referring to the applicable Products. iii. ONLINE RETAILER must ensure that all content used on its Approved Website is up to date and that all content is taken down prior to or upon its expiration. iv. ONLINE RETAILER shall not misrepresent or misleadconsumerswithrespect to any Productor anyaspectthereof,includingProductspecificationsand/ordescriptionsof the Product. v. Notwithstanding anything to the contrary herein, and aside from approved use of the Intellectual Property, ONLINE RETAILER is solely responsible for content on its Approved Website. vi. Only Intellectual Property which has been provided by SHIMANO to ONLINE RETAILER or approved in writing by SHIMANO in advance may be used for displaying, advertising or marketing the Products on the Approved Website or in any other media. 2.2 The applicable Brand may provide the ONLINE RETAILER with Intellectual Property in the form of digital assets, if requested and as reasonably available. 2.3 If any of the representations made herein by ONLINE RETAILER are or become false, or if ONLINE RETAILER breaches any of its obligations in these Online Terms or fails to satisfy the e‐ commerce standards described herein, its authorization to sell Products on the Approved Website will be subject to revocation by the affected Brand and/or SHIMANO. Based on a determination of ONLINERETAILER’s compliance with the terms of these Online Terms and other relevant factors in the Brand’s discretion, each Brand reserves the right to revoke any and all online marketing and e‐commerce privileges for the Approved Website with regard to any or all of its Products at any time in its sole and absolute discretion. Upon any such revocation and subject to any Sell‐off Period available to ONLINE RETAILER, ONLINE RETAILER shall immediately cease the offer and sale of such Products on its Approved Website and stop using SHIMANO’s Intellectual Propert...
Brand Standards. Seller represents that to its Knowledge that the Hotel is within brand standards in accordance with the Franchise Agreement.
Brand Standards. The Westin Prince has a commitment to quality and customer service. This means that the parties to this contract, as well as the managers and other employees working at the hotel are committed to providing a high level of guest experience in terms of service and a total quality experience. The Union recognizes that cooperation to maximize the guest experience can be beneficial to both the employee and the hotel and will be effectuated through training, including training on brand standards. An Arbitrator shall have no jurisdiction to entertain any grievance arising out of the provisions of this Letter of Understanding. Signed this day of , 2014 For the Employer For the Union Between: UNITE HERE, Local 75 And: Westin Prince Hotel Any special setup in a guest room that is on a BEO will be set up by a Banquet Houseperson. The Banquet Houseperson will not share in the Room Service gratuity pool. Signed this day of , 2014 For the Employer For the Union Between: UNITE HERE, Local 75 And: Westin Prince Hotel The Employer agrees that commencing February 1, 2014, to contribute two (2) cents per hour worked per employee covered by the bargaining unit into the UNITE HERE Local 75 Equal Opportunity Training Fund. The Employer agrees that commencing February 1, 2015, to contribute three (3) cents per hour worked per employee covered by the bargaining unit into the UNITE HERE Local 75 Equal Opportunity Training Fund. The Employer agrees that commencing February 1, 2017, to contribute four (4) cents per hour worked per employee covered by the bargaining unit into the UNITE HERE Local 75 Equal Opportunity Training Fund. The Union will keep the Employer informed on a quarterly basis of the utilization, the amount spent and the book balance of the Equal Opportunity Training Fund. Signed this day of , 2014 For the Employer For the Union Between: UNITE HERE, Local 75 And: Westin Prince Hotel The Employer agrees to deduct one cent ($0.01) per hour from the date of ratification per hour worked per employee into the UNITE HERE Local 75 Compassion Fund. Signed this day of , 2014 For the Employer For the Union Between: UNITE HERE, Local 75 And: Westin Prince Hotel