Common use of Brand Standards Clause in Contracts

Brand Standards. A. Licensee shall comply with the Brand Standards in all matters with respect to the operation of the MVW Xxxx-Xxxxxxx Business, including, without limitation, the following to the extent each relates to the MVW Xxxx-Xxxxxxx Business: the use of the Licensed Marks; the provision of Member services; employee training; the development, construction, equipping, maintaining, and operating of all Xxxx-Xxxxxxx Destination Club Projects and Xxxx-Xxxxxxx Residential Projects; and all sales and marketing activities. B. Without limiting the foregoing, all usage of the Licensed Marks shall be in strict accordance with the then-current Brand Style and Communications Standards to the extent such use is described in the Brand Style and Communications Standards; provided, however, nothing in this sentence shall limit Licensor’s right to modify the Licensed Marks in accordance with Section 13.2(B)(3). Otherwise, such usage shall be in strict accordance with the Brand Standards related to the Licensed Marks, which shall be subject to modification in Licensor’s sole discretion. Licensor shall make available to Licensee the Brand Standards related to the Licensed Marks as well as any modifications thereto. Licensee shall have a reasonable period of time determined by Licensor to implement any modifications made by Licensor to the Brand Standards related to the Licensed Marks, such as being permitted to exhaust current supplies of collateral, taking into consideration Licensee’s contractual commitments and the applicable Xxxx-Xxxxxxx Hotel implementation schedule with respect to such modifications. C. Licensor shall have the right to review (on a periodic basis) Marketing Content and other communications using Licensed Marks and to review significant changes in such programs implemented throughout the MVW Xxxx-Xxxxxxx Business and significant changes in templates that are widely-used in the MVW Xxxx-Xxxxxxx Business, all of which must be in compliance with the Brand Standards at all times. The distribution, marketing and advertising channels for all Projects shall be consistent with the positioning of the MVW Xxxx-Xxxxxxx Business and Xxxx-Xxxxxxx Hotels. The parties agree to conduct reviews of such channels no less often than annually at the annual meeting contemplated in Section 11.2.E. D. Licensee will (i) house on its system the Brand Standards described in the definition of “Brand Standards” to be housed by Licensee and (ii) provide Licensor with access to such Brand Standards at all times. Licensor will (i) house on its system the Brand Standards described in the definition of “Brand Standards” to be housed by Licensor and (ii) provide Licensee with access to such Brand Standards at all times.

Brand Standards. A. Licensee shall comply with the Brand Standards in all matters with respect to the operation of the MVW Xxxx-Xxxxxxx Licensed Business, including, without limitation, the following to the extent each relates to the MVW Xxxx-Xxxxxxx Licensed Business: the use of the Licensed Marks; the provision of Member services; employee training; the development, construction, equipping, maintaining, and operating of all Xxxx-Xxxxxxx Licensed Destination Club Projects and Xxxx-Xxxxxxx Licensed Residential Projects; and all sales and marketing activities. B. Without limiting the foregoing, all usage of the Licensed Marks shall be in strict accordance with the then-current Brand Style and Communications Standards to the extent such use is described in the Brand Style and Communications Standards; provided, however, nothing in this sentence shall limit Licensor’s right to modify the Licensed Marks in accordance with Section 13.2(B)(3). Otherwise, such usage shall be in strict accordance with the Brand Standards related to the Licensed Marks, which shall be subject to modification in Licensor’s sole discretion. Licensor shall make available to Licensee the Brand Standards related to the Licensed Marks as well as any modifications thereto. Licensee shall have a reasonable period of time determined by Licensor to implement any modifications made by Licensor to the Brand Standards related to the Licensed Marks, such as being permitted to exhaust current supplies of collateral, taking into consideration Licensee’s contractual commitments and the applicable Xxxx-Xxxxxxx MHR Hotel implementation schedule with respect to such modifications. C. Licensor shall have the right to review (on a periodic basis) Marketing Content and other communications using Licensed Marks and to review significant changes in such programs implemented throughout the MVW Xxxx-Xxxxxxx Licensed Business and significant changes in templates that are widely-used in the MVW Xxxx-Xxxxxxx Licensed Business, all of which must be in compliance with the Brand Standards at all times. The distribution, marketing and advertising channels for all Projects shall be consistent with the positioning of the MVW Xxxx-Xxxxxxx Licensed Business and XxxxLicensor Lodging Facilities in the Upscale Brand Segment and Upper-Xxxxxxx HotelsUpscale Brand Segment. The parties agree to conduct reviews of such channels no less often than annually at the annual meeting contemplated in Section 11.2.E. D. Licensee will (i) house on its system the Brand Standards described in the definition of “Brand Standards” to be housed by Licensee and (ii) provide Licensor with access to such Brand Standards at all times. Licensor will (i) house on its system the Brand Standards described in the definition of “Brand Standards” to be housed by Licensor and (ii) provide Licensee with access to such Brand Standards at all times.

Brand Standards. A. Licensee shall comply with the Brand Standards in all matters with respect to the operation of the MVW Xxxx-Xxxxxxx Licensed Business, including, without limitation, the following to the extent each relates to the MVW Xxxx-Xxxxxxx Licensed Business: the use of the Licensed Marks; the provision of Member services; employee training; the development, construction, equipping, maintaining, and operating of all Xxxx-Xxxxxxx Licensed Destination Club Projects and Xxxx-Xxxxxxx Licensed Residential Projects; and all sales and marketing activities. B. Without limiting the foregoing, all usage of the Licensed Marks shall be in strict accordance with the then-current Brand Style and Communications Standards to the extent such use is described in the Brand Style and Communications Standards; provided, however, nothing in this sentence shall limit Licensor’s right to modify the Licensed Marks in accordance with Section 13.2(B)(3)) . Otherwise, such usage shall be in strict accordance with the Brand Standards related to the Licensed Marks, which shall be subject to modification in Licensor’s sole discretion. Licensor shall make available to Licensee the Brand Standards related to the Licensed Marks as well as any modifications thereto. Licensee shall have a reasonable period of time determined by Licensor to implement any modifications made by Licensor to the Brand Standards related to the Licensed Marks, such as being permitted to exhaust current supplies of collateral, taking into consideration Licensee’s contractual commitments and the applicable Xxxx-Xxxxxxx MHR Hotel implementation schedule with respect to such modifications. C. Licensor shall have the right to review (on a periodic basis) Marketing Content and other communications using Licensed Marks and to review significant changes in such programs implemented throughout the MVW Xxxx-Xxxxxxx Licensed Business and significant changes in templates that are widely-used in the MVW Xxxx-Xxxxxxx Licensed Business, all of which must be in compliance with the Brand Standards at all times. The distribution, marketing and advertising channels for all Projects shall be consistent with the positioning of the MVW Xxxx-Xxxxxxx Licensed Business and XxxxLicensor Lodging Facilities in the Upscale Brand Segment and Upper-Xxxxxxx HotelsUpscale Brand Segment. The parties agree to conduct reviews of such channels no less often than annually at the annual meeting contemplated in Section 11.2.E. D. Licensee will (i) house on its system the Brand Standards described in the definition of “Brand Standards” to be housed by Licensee and (ii) provide Licensor with access to such Brand Standards at all times. Licensor will (i) house on its system the Brand Standards described in the definition of “Brand Standards” to be housed by Licensor and (ii) provide Licensee with access to such Brand Standards at all times.