Common use of Brand Standards Clause in Contracts

Brand Standards. the standards of operation from time to time in effect at substantially all hotels similar to the Hotel which are operated under the Holiday Inn name, which standard shall include but not be limited to standards of operation from time to time required of owners of similar hotels or may be specified in manuals and other guidelines provided by the owner of the System Marks or its affiliates. Brand Standards may include changed or upgraded service and equipment standards instituted in future to maintain the Brand’s competitive market position.