Co-Promotion Efforts Clause Samples

Co-Promotion Efforts. (a) With regards to the Shared Co-Promotion Territory, both BI and Zealand Pharma will deploy their respective sales representatives effectively to co-promote the Products in the Shared Co-Promotion Territory in accordance with the terms of the Co-Promotion Agreement and the most recently updated global and local brand plan. In conducting such co-promotion, Zealand Pharma and BI will use commercially reasonable efforts consistent with generally accepted pharmaceutical industry business practices and in compliance with all applicable laws. Each Party will have and maintain a formalized compliance plan and program in place during the term of the Co-Promotion Agreement. Each Party will review with the other Party, or its designees, these policies and procedures created and maintained in order to be compliant with its obligation. Representatives of each Party, or their designees, will meet periodically to [***] Certain information in this document has been omitted and submitted separately to the Securities and Exchange Commission. Confidential treatment has been requested separately with respect to the omitted portions. evaluate each other’s promotional practices in order to ensure that they remain compliant with the laws. (b) With regards to the Exclusive Co-Promotion Territory, Zealand Pharma will be solely responsible for deploying its sales representatives to promote the Products in the Exclusive Co-Promotion Territory. The provisions of Section 6.1(a) above will apply mutatis mutandi.