Common use of Cooperation and Public Relations Clause in Contracts

Cooperation and Public Relations. 6.1 Licensor and EPN Content Participant agree to cooperate in good faith so as to create and participate in an appropriate public relations campaign, including relations with other Fellow EPN Content Participants, service providers, source device manufacturers and any other parties affected by the implementation of EPN Encoding in connection with Other EPN Eligible Broadcast Television. The purpose of such campaign is to explain the reasons behind the adoption of EPN in the Specification in connection with Other EPN Eligible Broadcast Television, and to demonstrate the support of EPN Content Participant and other Fellow EPN Content Participants for the application of EPN Encoding to Other EPN Eligible Broadcast Television. EPN Content Participant and Licensor each agree that it will not issue any press release or make any public announcement concerning its execution of this Addendum or its use of EPN Encoding in connection with Other EPN Eligible Broadcast Television without prior disclosure to and written consent from the other Party. 6.2 EPN Content Participant agrees that it, with other Fellow EPN Content Participants, will fully fund the upgrade or replacement of devices that are subject to specific consumer complaints actually lodged with manufacturers or retailers of products, or distributors of content, because the consumers are no longer capable of making multiple generation copies using equipment manufactured prior to the Effective Addendum Date. Licensor agrees that it will encourage affected Adopters to work with such Fellow EPN Content Participants to minimize the cost of this obligation (e.g., by replacing boards or chips rather than by replacing devices). Licensor will not advertise or publicize the availability of this remedy to members of the general public, but consumers may be directed to contact a manufacturer or retailer so as to address their concerns. Licensor and EPN Content Participant will work together in good faith to establish the procedures and mechanisms by which Fellow EPN Content Participants will undertake their funding obligations pursuant to this Section. This obligation shall terminate three (3) years following the Effective Addendum Date.