Common use of Cooperation and Public Relations Clause in Contracts

Cooperation and Public Relations. 6.1 Licensor and EPN Content Participant agree to cooperate in good faith so as to create and participate in an appropriate public relations campaign, including relations with other Fellow EPN Content Participants, service providers, source device manufacturers and any other parties affected by the implementation of EPN Encoding in connection with Other EPN Eligible Broadcast Television. The purpose of such campaign is to explain the reasons behind the adoption of EPN in the Specification in connection with Other EPN Eligible Broadcast Television, and to demonstrate the support of EPN Content Participant and other Fellow EPN Content Participants for the application of EPN Encoding to Other EPN Eligible Broadcast Television. EPN Content Participant and Licensor each agree that it will not issue any press release or make any public announcement concerning its execution of this Addendum or its use of EPN Encoding in connection with Other EPN Eligible Broadcast Television without prior disclosure to and written consent from the other Party.