Cooperative Marketing Program. The Distributor and CUE each agree to ----------------------------- fund a national advertising program by an *** Denotes portions omitted pursuant to a request for confidential treatment. amount equal to $*** per month per pager using the CUE Network in the MSA. This amount shall be paid monthly and shall be used to fund national marketing activities of mutual benefit of the Distributor and CUE.
Cooperative Marketing Program. The Affiliate and CUE each agree to fund a national advertising program by an amount equal to $**** per month per pager using the CUE network in the MSA. This amount shall be paid monthly and shall be used to fund national marketing activities of mutual benefit to the Affiliate and CUE.
Cooperative Marketing Program. 1.1 The parties shall work cooperatively during the term of this agreement to develop and implement a strategic marketing program for the promotion of the respective products of AMO and TearLab listed in Schedule A hereto ("Products") in the Canadian marketplace (the "Marketing Program"). Either AMO or TearLab may, on not less than 60 days prior written notice to the other party, add Products to or delete Products from Schedule A, which shall be deemed to be amended accordingly.
1.2 Within 60 days following the execution of this Agreement, the parties will, in good faith, establish the objectives, milestones and financial metrics for the Marketing Program and the timeline for the implementation of the Marketing Program. The promotional and business development activities forming part of the Marketing Program will include:
(a) the joint cooperative development, from time to time, of promotional and communication strategies which will establish the terms and parameters pursuant to which the parties will cooperate to promote and market the Products through the appropriate channels;
(b) introducing marketing and selling opportunities and leads to the other party’s sales force and the arrangement of introductory meetings between the parties' respective business development and sales personnel, to further the development of joint promotional and communication strategies;
(c) the distribution of sales and promotional materials in relevant markets in Canada as appropriate;
(d) the discussion of Product testing methodologies and TearLab's business value proposition for prospective customers;
(e) meeting with key contacts in the applicable segments of the industries serviced by the parties to facilitate the dissemination of the attributes and benefits of the Products in the Canadian marketplace; and
(f) providing such materials (including technical data) and training as reasonably necessary for the promotion of its Products.
1.3 Each party will use its reasonable commercial efforts to implement and carry out the Marketing Program on a timely basis, in accordance with its terms and the terms hereof and in an ethical, professional and workmanlike manner.
1.4 The parties will agree in advance on the authorized form and content of any promotional programs and product information (including pricing matrices). Without in any way limiting TearLab's authority under Section 1.6, TearLab and Distributor shall consult with AMO at least 60 days' prior to implementing any change...
Cooperative Marketing Program
