Common use of Creative Services/License Clause in Contracts

Creative Services/License. If the Contract provides that Media Outlet Parties or any vendor of Media Outlet Parties will provide creative services (e.g., creation of Ads), such services will be subject to availability of Media Outlet Parties’ creative capacity and will be provided in accordance with reasonable professional standards, but otherwise on an “as is” basis. Media Outlet Parties may incorporate Advertiser Content (as well as content or functionality owned or arranged for by Media Outlet Parties) in the product(s) of Media Outlet Parties’ creative efforts (“Works”). Advertiser Content shall continue to be owned by Advertiser and/or Advertiser’s licensor(s). Media Outlet Parties shall retain ownership of the Works. Media Outlet Parties hereby grants to Advertiser a license for the Term to display, reproduce, transmit, distribute and otherwise use the Works on and in connection with Advertiser’s Ads on the applicable Media Outlet Parties’ web sites identified in the applicable Order Form.

Creative Services/License. If the Contract provides that Media Outlet Parties or any vendor of Media Outlet Parties will provide creative services (e.g., creation development of Ads), such services will be subject to availability of Media Outlet Parties’ Parties creative capacity and will be provided in accordance with reasonable professional standards, but otherwise on an “as is” basis. Media Outlet Parties may incorporate Advertiser Content (as well as content or functionality owned or arranged for by Media Outlet Parties) Parties in the product(s) of Media Outlet Parties’ creative efforts (“Works”). Advertiser Content shall continue to be owned by Advertiser and/or Advertiser’s licensor(s). Media Outlet Parties shall retain ownership of the Works. Media Outlet Parties hereby grants to Advertiser a license for the Term term of the Contract to display, reproduce, transmit, distribute and otherwise use the Works on and in connection with Advertiser’s Ads on the applicable Media Outlet Parties’ Parties web sites identified in the applicable Order Form.