Common use of Customer Loyalty Programs Clause in Contracts

Customer Loyalty Programs. Licensee shall use commercially reasonable efforts to adopt customer loyalty programs integrated with Licensor's customer loyalty programs for the TSA Stores. Licensee may also establish customer loyalty programs, provided that: (a) any such program shall be used only to attract Customers to and generate Orders through the XXX.xxx Site or the TSA Stores, and not other Web Sites operated in connection with any of the GSI Partners or GSI Ventures; and (b) Licensee must obtain Licensor's review and approval prior to extending any Customer loyalty program to Licensor's TSA Stores.