DESIGNATED MARKET AREA Sample Clauses

The 'Designated Market Area' clause defines the specific geographic region in which certain rights, obligations, or activities under the agreement are applicable. Typically, this clause identifies a particular city, state, or region—often based on recognized industry standards such as Nielsen's DMA definitions—where marketing, distribution, or broadcasting activities are permitted or restricted. By clearly outlining the relevant market area, the clause ensures that both parties understand the territorial scope of their rights and responsibilities, thereby preventing disputes over where activities may legally occur.