DHE Conversion Rights. With respect to each Previously Purchased DHE Title, Comcast shall have the right, and the obligation (the “DHE Conversion Rights”), subject to Sections 4.4 - 4.10 below, to place a Rights Token(s) corresponding to the program(s) represented by such Included Program into each applicable UV Customer’s UV Account promptly following the UV Service Accounts Linking Process by that UV Customer (each placement by Comcast of a Rights Token in respect of a Previously Purchased DHE Title as described above, xxx “DHE Conversion”). Notwithstanding any of the foregoing or any other terms in this Agreement, it is the understanding of the parties that a Previously Purchased DHE Title may be subject to a DHE Conversion only once, such that if a Rights Token for a particular Previously Purchased DHE Title has already been added to a UV Customer’s UV Account as a result of a DHE Conversion, then a Rights Token in respect of that same Previously Purchased DHE Title shall not be added a second time in connection with any DHE Conversion. Notwithstanding anything in this Agreement, once a DHE Conversion has been performed with respect to a Previously Purchased DHE Title for a UV Customer, for so long as such Customer is a UV Customer, Comcast shall not stream such Previously Purchased DHE Title in accordance with the usage rules applicable to Non-UV Usage RulesIncluded Programs and such Previously Purchased DHE Title may only be streamed to such UV Customer in accordance with the UV Usage Rules. Any and all costs related to adding or enabling UV Rights to a UV Included Program asset shall be the sole responsibility of Comcast and no fee or payment shall be payable by either party to the other related thereto; provided, that, in the event Comcast charges a Customer a fee or charge for such addition or enabling of UV Rights, Comcast shall pay to Studio a fee (“DHE Conversion License Fee”) equal to fifty percent (50%) of such fees or charges received by Comcast from such Customerusage rules applicable
